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History

It all started with a cookie store…

After meeting the CEO of La Fabrique — Cookies, Hakim and Gautier (Mytraffic's founders) knew there was a major issue in the retail sector: how can retailers and property investors make the right decisions for their physical networks given the lack of location insights?

Since then, Hakim and Gautier have been on a mission to make
location data accessible, reliable and actionable, in order to boost the performance of any network or store. After many long hours of work and numerous technological trials, Mytraffic was born. It’s been quite a journey and we are now proud to have 300+ international clients and a team of over 100 hugely talented individuals.

  • 2017 January

    1st Client in France

  • 2018 December

    150 Clients

  • 2019 March

    Launch of the Mytraffic Analytics platform

  • 2019 September

    Launch in Italy & Belgium

  • 2019 December

    Fundraising of 3 million euros

  • 2020 July

    Launch of Germany, England, Spain and the Netherlands

  • 2021 March

    First clients in the UK

  • 2021 September

    Fundraising of 10 million euros

  • 2022 January

    100 Employees

Mission

Empower Retail

We believe that location data is key to unlocking the full potential of retailers, cities and property stakeholders

  • We believe in a world where you can keep up with the changing behaviour of consumers.
  • We believe that retailers will be driven by location insights to boost performance.
  • We believe that tomorrow’s commercial assets will be valued on the basis of a location's foot traffic.
  • Values

    Our Core Company Values

    • Get it done

      Be efficiently innovative

    • Data

      Source of truth

    • Merit

      Produce something praiseworthy

    • Perspective

      Think out of the box

    • Empathy

      Work together

    • Be ambitious

      Go beyond

    Team

    Our dream team

    Diversity & Inclusion

    • 45% of women on team lead roles
    • Women Leadership workshops
    • 4 "Citizen Days" per employee per year dedicated to NGO

    Employee Benefits

    • Competitive salaries
    • Remote friendly
    • Health insurance & pension schemes

    European Offices

    • Paris
    • London
    • Madrid
    • Berlin
    • Milan
    Hakim Saadaoui
    CEO & co-founder
    Gautier Machelon
    Co-founder
    Frédéric Deloffre
    Head of Academy
    Edouard Epaud
    Head of Sales UK
    Laura Tabuteau
    Sales Team Leader - Public Sector
    Paul Ehrhardt
    Head of Marketing
    Thomas Rossi
    VP Sales (France, Belgium & Netherlands)
    Grégoire de Laval
    Chief Financial Officer
    Sébastien Diemer
    Chief Technical Officer
    Product Marketing Manager