The Spanish startup Geoblink and the French startup Mytraffic, distinguished leaders in traffic analytics and geospatial intelligence, have formally merged to establish a preeminent force in the location intelligence sector. This strategic collaboration signifies a pivotal moment in redefining the landscape of advanced location insights across the European market.

In a round led by AXA Venture Partners (AVP), Mytraffic, a SaaS offering detailed insights on any location in Europe, aims to bring location analytics to the level of web analytics. Mytraffic has been doubling its revenues every year for the past three years and expects to do so again in 2022 and 2023. Its ambition is to bring location analytics to the level of online analytics by setting the standard for the quality and quantity of intelligence real-world operators have access to.  ...

Mytraffic, the European leader in data insights for physical places, has raised €10M with Alven as lead investor, alongside Kernel, participating as an existing investor. The company plans to use the funds to develop its product features and accelerate its growth in France, Netherlands, Belgium, UK, Germany, Italy and Spain. ...

After more than a year since the crisis began, brick and mortar retailers have been one of the hardest hit industries whilst we saw an increase in retailers going into administration. In partnership with Cushman & Wakefield, Mytraffic has published a ranking of the top European High Streets that have been the most resilient during the Covid-19 crisis.

Following the Covid-19 global crisis, Mytraffic has launched a completely free barometer that analyses pedestrian flow dynamics, to support retailers and cities in monitoring the recovery or slow-down of pedestrian activity during this Covid time.

Mytraffic, the French specialist in traffic data insights, is today announcing the deployment of its analytics platform across the UK, Germany, Belgium, Spain and the Netherlands. To support its international expansion, Mytraffic has recruited Alexandre Giry Deloison as VP, Head of International Sales.

Paris-based Mytraffic, a startup that specialises in data insights for physical places, announced that it has raised €10M in its Series A round of funding.

Mytraffic, a startup that specialises in data insights for physical places, has raised €10 million with Alven as lead investor, alongside Kernel participating as an existing backer.

Although visitor recovery has been evident during the initial phase of the UK reopening, the contrast between footfall traffic in the UK’s most popular high street during the height of the pandemic and that of other European cities has been significant.

A Mytraffic study has reveale that London’s Oxford Street was worst hit at the height of the Covid-19 pandemic, lagging far behind Ku’damm (Berlin) and the Champs-Elysées (Paris) in footfall traffic.

UK cities, shopping centres, restaurants, offices, and meeting places have been radically hit and changed due to the Covid-19 health crisis, in an incredibly short period of time. This is what has emerged from a study carried out by Mytraffic, a start-up specialising in the analysis of pedestrian and vehicle flow for companies and cities.

Mytraffic has tracked post-lockdown traffic in over 900 commercial areas in the UK and launched a completely free barometer that analyses pedestrian flow dynamics, to support retailers and cities in monitoring the recovery or slow-down of pedestrian activity during this Covid time.

Through the statistical analysis of anonymous geolocation data, Mytraffic measures visitors’ traffic, being pedestrians or vehicles, in a district, a street or at the front of a commercial address, in order to ease & accelerate its customers’ strategic decisions.

The analysis carried out by Mytraffic’s interactive barometer highlights an overall national recovery trend in the UK over the past weeks.

Following the Covid-19 global crisis, Mytraffic has launched a completely free barometer that analyses pedestrian flow dynamics, to support retailers and cities in monitoring the recovery or slow-down of pedestrian activity during this Covid time.

Shopper numbers on Europe’s main luxury thoroughfares in France, Italy and Germany are recovering slower than other city centre streets, according to footfall data gathered by Vogue Business.