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Analysis of your brand: data at the service of retail

The increase in consumption in stores in recent years is closely linked to the increase in footfall in the streets.

Mytraffic offers you a personalised analysis of your brand that will allow you to know:

  • The performance potential of your network;
  • The attractiveness of your stores;
  • The evolution of footfall in front of the brands in your network;
  • The positioning of your brand compared to your competitors.

Your personalized analysis is finally available!

Key figures

  1. Rank the performance of your own network Examine the performance of your establishments and make strategic decisions.
  2. The evolution of footfall in front of your stores Discover the attraction potential of your stores and boost it by attracting more visitors.
  3. Position your brand network in the retail market Compare the evolution of your brand's footfall to that of your competitors.

About Mytraffic

Mytraffic is the European leader in location analysis. Our SaaS platform provides accurate and dynamic information on physical locations: shopping centers, streets, and city centers. We transform raw data into actionable information and help our clients make better decisions.

Founded in 2015, Mytraffic is experiencing rapid growth, has more than 400 clients, and is already present in 11 countries: France, England, Netherlands, Germany, Italy, Belgium, Spain, Norway, Finland, Sweden and Danemark.


The passages counted by Mytraffic in commercial areas aggregate vehicle and pedestrian flow and come from the adjustment of raw data from a representative sample. The raw data is collected via connected vehicles and mobile applications.

Mytraffic has counted the overall attendance of more than 1,900 commercial activity zones in Europe. The selected perimeters include the entire commercial activity zone, especially if it includes a shopping center and a retail park.

A passage corresponds to a person entering the commercial zone perimeter. If a person returns several times during the day to the same perimeter, they are counted once a day.

More than 400 European retail brands already trust us!