Request a Demo

European High Streets Ranking 2022

Mytraffic, the European leader in location analytics, and Cushman & Wakefield, one of the world leaders in commercial real estate, publish their annual ranking of European high streets.

Access the full ranking and interviews with industry experts now.

Download the full report

4 key learnings :

  1. Visitors are coming back and faster than expected!
  2. Large retailers always attract they exercise their power of attraction
  3. The real estate market is stabilising transactions in Europe are coming back
  4. Private actors help cities they collaborate with local authorities
Retailers are seeing their efforts - their resilience as we say today - rewarded.
Marc-Antoine Jamet President of the Champs-Elysées Committee & Secretary General @LVMH

What are the 7 European High Streets that are recovering best post-Covid?

Mytraffic, the European leader in traffic analysis, and Cushman & Wakefield, one of the world leaders in commercial real estate, publish the second edition of the European High Streets ranking. At the beginning of March 2020, the streets of Europe suddenly emptied.

For two years, the various restrictions linked to the pandemic, the rise of remote working and the acceleration of e-commerce have upset the habits of visiting urban centres and shops. As a result, understanding where, when and how passers-by return to the street has become a crucial question for operators of physical places (shops, restaurants, cultural establishments, etc.).


Since January 2020, Mytraffic has been measuring monthly traffic along seven of the most emblematic streets in European capitals: London, Berlin, Madrid, Rome, Brussels, Amsterdam, Paris. The match between European arteries compares those that have rebounded the best since the crisis, taking as a criterion the increase in pedestrian footfall over the past 12 months.

To establish this ranking, Mytraffic measured the monthly traffic on 10 spots of each street, evenly distributed on both sides of it. The average monthly footfall in front of an address corresponds to the number of pedestrian passages in front of a shop. A person is counted as many times as he or she passes during the day. The pre Covid baseline is the average footfall registered in January and February 2020. The rent data and its evolution are provided by Cushman & Wakefield services, based on transactions in the street, or estimates from similar transactions.

Quite clearly, 2022 will see a strong rebound of tourism in Europe. This is a moment we have been waiting for a long time.
Saskia Gentil Senior Vice President Sales @Accor

300+ retailers, property investors, local authorities & market research organisations trust us