We decreased our commercial vacancy rate by 25%

• Needs: develop city centre's businesses and decrease vacancy rate.
• Solution: dynamic footfall data for more than 30 locations to assist project sponsors and investors.
• Result: a 25% commercial vacancy rate decrease since the implementation of Mytraffic.

What are your challenges?

Anne-Karine Ivanov: We are restructuring our city centre since 2016. Our goal is to go from 41000 inhabitants today to 50000 in 10 years. We have projects about town planning and public spaces, but also about commercial strategies and events. It is an exciting project.

How were you doing without Mytraffic?

A-K. I.: We were not. We did not have dynamic footfall data. We were doing collaborative studies with Chambers of Commerce, but it was with static data, on larger scopes.

Today, we use Mytraffic for 30 locations in Thionville to guide projects sponsors and city center's investors.

Why did you choose Mytraffic?

A-K. I.: I was hired in 2019 to develop city centre's businesses and to reduce commercial vacancy rate.

We chose Mytraffic instead of other footfall analysis solution to avoid hardware's issues like installation and maintenance. This software gives us a great user experience, allowing us to dynamically deal with foot traffic information.

What are the results regarding projects sponsors?

A-K. I.: Since 2018, vacancy rate went from 22% to 16%. Mytraffic contributed to this result, as it is one of the assisting tools we provide to investors to guide them during their projects. When we speak to retailers and investors, we show them footfall data, by day and by hour. It is impacting their final decision as data are transparents and accurate.

And to go further?

A-K. I.: Mytraffic is a global tool allowing me to analyse the commercial development of our city centre, and how attractive it is. I truly hope every local authorities will soon use it. It can be used by town planners, local police and even events planners to maximise their actions and be more efficient.