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Retail Site Selection Tool to take smarter decisions
Evaluate the potential of any catchment area with MyTraffic's Retail Site Selection Software. Discover precious insights (evolution of the footfall, socio-demographic informations, competitor benchmarking, etc.).
Ask for a Free report on any European address.
600+ companies trust us







Unmatched Data Accuracy
No guesswork—just actionable insights that drive results.We invest millions annually to gather high-quality footfall, vehicle flow and demographic data from 100+ sources. So that you can analyse 10M locations with a 5-10 meter accuracy.

Stay ahead with data on your competition
Understand the competitive landscape like never before. Our tools offer in-depth visibility into nearby businesses, shared visitors, and market saturation. This data empowers you to strategically position your locations to capture market share while avoiding oversaturated areas.

Predict success with precision analytics
Forecast the performance of new sites with our predictive models. Our technology combines historical data, market indicators, and traffic patterns to estimate revenue potential, ensuring you invest only in the most lucrative locations. Confidently grow your network with minimized risk.

Your free analysis will contain
Sociodemographic Data
Understand the distribution of the population in the area by age, gender, and income thanks to traffic data.
Footfall Data
Obtain data and analysis on traffic data by day and month.
Heatmap
The analysis compares the intensity of traffic around your chosen address.
Our customers are
our ambassadors
Sono stato subito colpito dalla qualità dei dati e dalla loro generazione istantanea. Grazie a MyTraffic, ora posso fornire informazioni in modo più efficace al mio broker e visitare solo i luoghi che soddisfano i miei requisiti di traffico

Risparmiamo tempo e denaro dando priorità solo alle indagini sulle località ad alto potenziale.
Abbiamo un tasso di precisione del 90% nel calcolo del fatturato previsto.
L'80% delle nostre nuove aperture supera i ricavi previsti.
What sets us apart?
The European leader
Trusted by 600 leading companies across Europe.
The best data on the market
Our data quality is acknowledged by the entire market. 10M locations analyzed with a 10 meters accuracy.
The most actionable products
We have designed specific products to serve our customers and answer their specific needs. That's why we are by far the most advanced solution.
Dedicated experts
Our consultants will advise you to make the best decisions. You'll receive a dedicated onboarding, live support and trainings for your team.
Q&As
Absolutely. MyTraffic prioritizes data privacy and fully complies with GDPR requirements. We use anonymized and aggregated data, ensuring that no personal information is identifiable. Our robust data-handling practices mean you can rely on secure, privacy-conscious insights while remaining fully compliant with all data protection laws.
Aggreghiamo dati da molteplici fonti affidabili, tra cui segnali GPS, dispositivi mobili e altro ancora. I nostri algoritmi all'avanguardia garantiscono che gli insight che ricevi siano sia accurati che utili, permettendoti di fare scelte aziendali informate con fiducia.
Aggreghiamo dati da molteplici fonti affidabili, tra cui segnali GPS, dispositivi mobili e altro ancora. I nostri algoritmi all'avanguardia garantiscono che gli insight che ricevi siano sia accurati che utili, permettendoti di fare scelte aziendali informate con fiducia.
Absolutely. MyTraffic prioritizes data privacy and fully complies with GDPR requirements. We use anonymized and aggregated data, ensuring that no personal information is identifiable. Our robust data-handling practices mean you can rely on secure, privacy-conscious insights while remaining fully compliant with all data protection laws.
Using MyTraffic for expansion strategies offers several benefits:1. Data-Driven Decisions: Make informed decisions with precise analytics and insights based on real data.2. Risk Reduction: Identify locations with the highest success potential and avoid low-yield areas.3. Resource Optimization: Allocate your budget and resources more effectively by targeting the best opportunities.4. Increased Competitiveness: Stay ahead of the competition by better understanding foot traffic trends and visitor behaviors.
MyTraffic is particularly beneficial for: 1. Retail: For selecting the best store locations and analyzing performance. 2. Real Estate: To evaluate site attractiveness and expansion potentials. 3. Municipalities: For planning and improving urban mobility. 4. Service Companies: To optimize the placement of services like EV charging stations. 5. Shopping Centers: To understand foot traffic and enhance the customer experience.