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What is the "Primark Effect" ?
The idea is simple: whenever a Primark opens, it draws in a substantial amount of foot traffic to its immediate area, often benefiting nearby businesses, while potentially diverting visitors from stores located just outside this high-traffic zone.
So how can we verify it's legitimacy ? By analysing foot traffic trends before and after Primark store openings!
We used Geoblink by MyTraffic to compare foot traffic in France, Spain and the United Kingdom. This kind of analysis is useful not only to discover the impact of certain retailers, but to showcase the importance of location analysis data for businesses.
If you’re a retailer, F&B or FMCG actor, Geoblink by MyTraffic can help you precisely analyse foot traffic, socio-demographic data, and local trends to identify opportunities and monitor your existing network.
En résumé
The Primark Effect is real. Across recent openings in the UK, France, and Spain, every new Primark store generated a measurable increase in foot traffic within its mall environment, with growth ranging from modest to very significant. While this uplift didn’t visibly shift nearby traffic hotspots in these mall settings, the effect strongly confirms Primark’s ability to attract visitors and energize its immediate surroundings.