In 2024, franchise networks in France generated a total revenue of 88.6 billion euros, bringing together more than 2,089 brands and 90,588 franchised points of sale across the country. With an 85% success rate after 5 years of activity, franchising stands out as a particularly robust entrepreneurial model.

If this model attracts so many entrepreneurs, it is because it is built on solid foundations: a proven concept, already established brand awareness, and structured support.

But be careful: starting a franchise is not just about duplicating a ready-made formula. To maximize your chances of success, you need to prepare your project methodically, rely on the right tools, and make choices aligned with your reality, your objectives, your budget, and your lifestyle.

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Recognized as the 2025 Franchise Revelation, La Brigade partnered with us to share 5 essential tips for succeeding in franchising.

1 - Identification of high-potential areas
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A concept, no matter how good, can only succeed if it is placed in the right environment. Before launching, validate the potential of the area.
With MyTraffic data, you can identify dynamic neighborhoods, local commercial vitality, and visitor profiles to determine whether your offer meets real local demand.
Data helps you avoid risky bets and test before you invest.

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2 - Find the location that makes the difference

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Every street, every crossroads, every neighborhood has its own rhythm. With Mytraffic, brands can identify high-traffic zones (foot or car) and choose strategic locations where their target audience is truly present.

“At La Brigade, choosing a good location is not just about picking a busy street.
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We know that a high-performing store rests on three essential pillars:
• clear visibility of the storefront from main flows
• smooth accessibility (on foot or by car), aligned with neighborhood habits
• financially realistic conditions for our model

Thanks to the Mytraffic platform, we can precisely map pedestrian and car flows around every location we study, taking into account variations by hour and day of the week. This level of detail prevents us from relying solely on field impressions.

For example, a location may seem quiet at noon… but see a spike in the late afternoon when offices empty.
A street may have high traffic, but not match our core target at all.

With Mytraffic, we also compared several locations by measuring their real attractiveness based on objective data. This level of analysis helps us save time, avoid costly mistakes, and secure each opening.”

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3 - Understand your catchment area

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Who visits the area? When? How often? No more approximations—only concrete data.

Beyond traffic, it is essential to understand who is frequenting the area: sociodemographic profiles, peak visiting times, purchasing power, frequency of visits…

“At La Brigade, we don’t just want to know if an area is busy. We want to know whether those people match our clientele.
This means validating three key dimensions:
• the average purchasing power of passersby
• peak hours of footfall
• frequency of visits, to measure potential recurrence

Thanks to Mytraffic’s sociodemographic and behavioral data, we can refine our reading of a catchment area with insights such as:
• the share of higher-income households or workers
• peak times (morning, lunch, evening, weekends…)
• rates of regular vs occasional visitors

Now, instead of saying “it looks lively,” we can objectively qualify and quantify the potential of an area. This data-driven approach helps us adjust our positioning, opening hours, and even the restaurant layout depending on the location.”
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4 - Map competition and the right neighbors

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Establishing yourself also means integrating well. Who are the nearby businesses? Do they attract the same audience as you? Are they competitors or, on the contrary, complementary traffic drivers?

With Mytraffic, you can identify “good neighbors”—anchor brands that generate traffic. This helps refine your positioning and choose locations where complementary businesses create a win-win environment.

“At La Brigade, we strongly believe in synergy between similar brands: being located next to businesses that share our target audience strengthens our legitimacy. A good location is also about good coexistence. We look for areas where the surrounding concepts resonate with our customers.

How does Mytraffic help us do this? With the ‘Brands’ tool, we can create folders and visualize similar brands around a location.
It’s a valuable feature for spotting qualified traffic zones and adapting our positioning based on the context.

Our approach has changed: we no longer endure our commercial environment—we choose it strategically to maximize the attractiveness of each new opening.”

5 - Monitor the performance of your points of sale

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Once launched, performance tracking becomes strategic. Which points of sale are performing well? Which ones are slowing down? Where should you invest or adjust your strategy?

With Mytraffic, you can compare your locations, track changes in traffic, and continuously detect optimization opportunities.

In summary: data is your best ally to make the right decisions at the right time.

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