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Geomarketing data to make smarter decisions.
Understand performance drivers, forecast your business plan, and confidently decide where to expand using smart data.
Gini by MyTraffic is the geomarketing tool that delivers precise insights (foot traffic trends, area profiles, commercial indicators, etc.) to help you make smarter decisions.
Ask Gini to analyze the adress of your choice
More than 600 industry leaders trust us.






What if your data finally told you where to invest and where not to?
Discover the potential of each location to support your expansion. Identify the top-performing stores and those underperforming in your portfolio.
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Optimize your marketing efforts
Do your ads expand your catchment area?
Determine whether your marketing campaigns drive foot traffic and attract customers to your stores.
With MyTraffic, visualize areas based on their potential.

A clear, reliable analysis you can trust
Your free analysis is based on proven mobility and location data already used by major retailers, real estate players, and public organizations. Each analysis is designed to deliver actionable insights you can truly use whether to assess a location, understand foot traffic dynamics, or profile who actually visits an area.
Our clients are
our ambassadors

Me convenció de inmediato la calidad de los conocimientos y su generación instantánea. Gracias a mytraffic, ahora puedo informar más eficazmente a mi agente y visitar solo los lugares que cumplen con mis requisitos de tráfico.
Ahorramos tiempo y dinero al priorizar únicamente la investigación de ubicaciones de alto potencial.
Tenemos una tasa de precisión del 90% en el cálculo de nuestra facturación proyectada.
El 80% de nuestras nuevas aperturas superan nuestros ingresos previstos.
What sets us apart?
European leader
Trusted by 600 leading companies across Europe.
The best data on the market
The quality of our data is recognized across the market.10 million locations analyzed with 10-meter accuracy.
The most actionable products
We develop purpose-built products to serve our clients and address their specific needs.That’s why we are, by far, the most advanced solution.
A team of dedicated experts
Our consultants will guide you in making the best decisions.You’ll benefit from dedicated onboarding, live support, and training for your team.
Q&As
Absolutely. MyTraffic prioritizes data privacy and fully complies with GDPR requirements. We use anonymized and aggregated data, ensuring that no personal information is identifiable. Our robust data-handling practices mean you can rely on secure, privacy-conscious insights while remaining fully compliant with all data protection laws.
MyTraffic gives you deep insights into the performance of your existing locations, such as foot traffic patterns, visitor demographics, and peak times. These insights allow you to optimize staffing, inventory management, and marketing efforts, leading to more efficient operations and higher profitability.
Not at all! MyTraffic is designed with ease of use in mind. Our intuitive interface allows you to access complex data and insights without needing any technical expertise. Whether you're a business leader or a marketing manager, you’ll be able to navigate the platform easily and get the insights you need in just a few clicks.
We aggregate data from multiple reliable sources, including GPS signals, mobile devices, and more. Our cutting-edge algorithms ensure that the insights you receive are both accurate and actionable, so you can trust the data to make informed business choices.








