Geoblink’s insights have become an essential part of our methodology, and they clearly contribute to how our clients perceive the value of our service.
Jorge Fernández-Cid
Head of Lookal at Damm Group
As the hospitality industry becomes increasingly data-driven, Damm Group’s real estate advisory arm, Lookal, is leading the way. Under the leadership of Jorge Fernández-Cid, Lookal combines deep market expertise with the power of MyTraffic’s location intelligence platform (using Geoblink product) to guide hospitality operators toward smarter expansion choices.
Verwendetes Produkt
Geoblink
Grupo Damm creation date
1976
Number of countries Grupo Damm operates in
More than 130
Number of business areas
3
Lookal creation date
2022
Ohne MyTraffic
- Location analysis initially based on experience and intuition — valuable, but limited.
- Need identified to go further and support recommendations with concrete data.
- Understanding a site’s potential, especially in unfamiliar areas, often challenging.
- Reliance on perceptions, local feedback, or on-site visits.
- Lack of a consistent and objective method to compare locations.
Mit MyTraffic
- Use of Geoblink has contributed to the professionalization and elevation of advisory services.
- Every location analysis now combines market expertise with data-based evidence.
- Pedestrian traffic data positioned as one of the most relevant KPIs in the methodology.
- Essential for assessing a site's potential and bringing clarity to both advisors and hospitality operators.
How has Geoblink helped you overcome the challenges you had?
Jorge Fernández-Cid: “Geoblink has helped us professionalize and elevate our advisory services. Today, every location analysis we deliver combines our market expertise with data-based evidence.
Pedestrian traffic data has become one of the most relevant KPIs in our methodology. It is key to understanding the potential of a site and provides clarity both for us and for the hospitality operators we advise.
It’s true that the tool is not cheap, but we believe that quality comes at a price, and in our case, the return in terms of credibility, accuracy, and client confidence is absolutely worth it.”
Are there any specific success stories or examples you would like to share?
Jorge Fernández-Cid: “Geoblink’s insights have become an essential part of our methodology, and they clearly contribute to how our clients perceive the value of our service. In fact, I can confidently say that 100% of the clients who receive our reports find the information provided by your tool valuable”
How do Geoblink’s analytics guide your decisions in marketing and merchandising?
Jorge Fernández-Cid: “Geoblink’s analytics are now embedded in our day-to-day decision-making. They support us not only in evaluating locations but also in communicating recommendations internally and externally with solid arguments.”
Which Geoblink data or features help you better understand the potential of your locations?
Jorge Fernández-Cid: “The features we use most frequently include: Pedestrian and vehicle traffic data, catchment area analysis, competitor mapping and demographic insights”
What growth strategies are you considering, and how could MyTraffic support you in achieving them?
Jorge Fernández-Cid: ”Looking ahead, we believe that this type of tool will continue to be key for identifying new opportunities and helping our clients grow in a smarter, more informed way.”
Would you recommend MyTraffic to others in your industry? If yes, why?
Jorge Fernández-Cid: “I would definitely recommend MyTraffic to other companies operating in the real estate or hospitality industry. In a context where location decisions are increasingly complex and competitive, having access to quality data is a differentiating factor both for making better decisions and for building trust with clients.”
I was part of the founding team of Lookal, and I am currently responsible for leading the department. Our mission is to help hoteliers and restaurateurs make better real estate decisions, ensuring that every new opening has the best possible chances of success. Our work combines deep market knowledge with tools and data to guide our clients throughout their expansion or relocation processes.
Jorge Fernández-Cid
Head of Lookal at Damm Group
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