Could you briefly introduce Alfar MediaLunas and its core missions?

Mariano Martin: "ALFAR Medialunas is the first bakery and coffee shop to combine specialty coffee
with medialunas, Argentina’s most iconic pastry. The brand’s core mission is to
become the global benchmark for medialunas."

What’s your role within the company, and what are your main responsibilities and challenges?

Mariano Martin: "My role at ALFAR is to be the CEO, which means I’m responsible for everything from ensuring that the production of our medialunas meets the highest quality standards to establishing strategic partnerships with suppliers for our stores and constantly thinking about how to improve operations every day. My main challenges are basically making sure that our stores operate as they should, that every customer who walks into ALFAR has an amazing experience, and securing new locations so we can keep growing."

Which KPIs or business results have improved since adopting the platform? (e.g. footfall, sales per site, location targeting accuracy)?

‍Mariano Martin: "For now, since we’re still very new to the platform, we use foot traffic as an important
reference when evaluating our locations."

What new markets or growth strategies are you considering, and how could Geoblink support you in achieving them?

‍Mariano Martin: "We want to expand throughout Spain, and without Geoblink this would be impossible. It’s important to quantify the potential of an area, and we’ll probably open stores in places we don’t know well, or don’t know at all, and Geoblink helps us understand the potential of those locations. Our franchisees have the final say on where to open the store, but there’s no doubt they feel much more confident with the support that Geoblink provides. In fact, many times we use the tool ourselves to share areas with high potential with them."

Would you recommend Geoblink to others in your industry? If yes, why?

Mariano Martin: "Yes, absolutely, I highly recommend it. Growing our store network at the pace we do would be impossible without a tool like Geoblink."

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You want to know more about ALFAR Medialunas ? Find their website here.