Síguenos en
MyTraffic now allows us to have a much clearer vision and to make informed decisions with complete confidence.
Amel Beldjerrou
Marketing Director - Black & White Burger
Our biggest challenge is geographic accuracy. Sometimes, within 100 meters, one location can have significantly more visitors than another, or attract a completely different clientele. Without reliable data, this is a risky bet. MyTraffic helps us overcome these challenges by giving us a clear and detailed overview before making any decisions.
Product used
Geoblink
Geoblink
Locations validated with MyTraffic
100%
Creation date
2018
Number of restaurants
39
Franchise program launch
2019
Without MyTraffic
Location decisions were made “by gut feeling,” with immediate on-site visits as soon as a potential space was mentioned, and no structured development strategy.
With MyTraffic
Every location is first analyzed with data on foot traffic, customer profile, and catchment area, allowing the team to filter opportunities, save time, and focus only on high-potential sites.
At Black & White, our mantra is simple: MyTraffic first, and only then do we listen. Whenever we're offered a location, we first run it through the MyTraffic analysis before going any further. We even recently selected a location based solely on the data the platform provided us.
I'm the Marketing Director at Black & White Burger. My role is to drive the marketing strategy and support the brand's growth through reliable and accurate data. I work closely with Émilie Quellier, Development Manager, who is at the forefront of identifying the best locations and leading our implementation projects.
Amel Beldjerrou
Marketing Director - Black & White Burger
They use the same product
Empower your decisisions with location intelligence
Empieza ahora
