Client Testimonial - in-Store Media

We decided to partner with MyTraffic because it is the leader in measuring physical mobility, both pedestrian and motorist.

Ronan Lebrasseur

Head of Sales France

How can we prove the performance of in-store advertising devices (DOOH) in a quantified and objective way, in order to convince brands and partners of their effectiveness, and optimise their implementation at the point of sale?

Product used

AudienceLabs

Number of continents covered

Number of countries covered

Year of creation

1998

Solutions de communication

Without MyTraffic

Need for quantified arguments to convince brands and partners
Difficulty in demonstrating the performance of DOOH (Digital Out-of-Home) devices in-store
Implementation strategy based on limited internal data

With MyTraffic

Precise visualisation of pedestrian flows around shops
A stronger sales argument thanks to objective, up-to-date data
Better targeting of high-potential locations

in-Store Media optimises its advertising spaces using mobility data andhas turned to Mytraffic to fine-tune its strategy and demonstrate the value of its in-store digital devices. Using pedestrian flow data, the company is strengthening its sales pitches to brands and maximising the performance of its campaigns.

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