Gini

Riduciamo il divario tra gli standard digitali e il mondo fisico

MyTraffic è una piattaforma di supporto con dati su luoghi fisici che aiuta le organizzazioni a prendere decisioni di investimento migliori, più accurate, veloci e sicure.

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600 companies trust us

Know everywhere,
decide anywhere.

What is a Gini workflow?

A guided sequence of logical steps that transforms a business objective into an actionable recommendation.

MyTraffic business expertise

  • Best-in-class methodology

  • Most relevant indicators

  • Optimal analysis approach

  • Clearest visualization methods

Client-specific data & context

  • Ask the right questions

  • Understand constraints & goals

  • Sharp, actionable recommendations

AI-guided decision support

  • Propose relevant comparables

  • Guide choices

Q&As

Conversations are used to run workflows and analyses in Gini. Each plan includes a monthly conversation allowance, with the option to top up if needed. Unused conversations do not roll over to the next billing period.

You can change your plan at any time. Upgrades take effect immediately, while downgrades apply at the next billing cycle.

All plans include coverage across Western Europe, Eastern Europe, Scandinavia, Portugal, and the DACH region.

Gini is designed as an interface that speaks the language of the business. AI helps structure complex questions, guide analysis, and surface insights—making advanced territorial intelligence accessible without sacrificing depth.

Gini workflows structure complex analyses into guided, end-to-end processes. By embedding best practices, data, and AI, they turn what used to take weeks into decision-ready outputs delivered in minutes.Direct integrations with major language models on the market also provides flexibility and performance.

Gini goes beyond dashboards. Through its Artifact Factory, it produces concrete, shareable outputs: executive summaries, analyses, and deliverables designed to support real.

Yes. Gini allows you to bring your own data directly into the platform—either through direct inputs or API connections—combining internal data with Place DNA to unlock deeper, decision-ready intelligence.

No. Gini is model-agnostic by design. It orchestrates multiple AI models and providers toensure each task uses the most appropriate intelligence—without lock-in.

Our infrastructure is optimized for high-performance spatial queries. You get deep-dive reports in seconds that used to take consultants weeks. Key point: Before, it was a consulting service that took on average 10 days, now it taks 7 minutes.

Our customers are
our ambassadors

Technis provides its clients with real and valuable European footfall data from MyTraffic. When combined with in-store counting and tracking solutions, this enables them to optimise their retail locations.

Wiktor Bourée

CEO & Founder at Technis

+15% increase in reliability of sales forecasts for city centre stores.

Jean-Baptiste Loigerot

Models and Geomarketing manager

La nostra partnership con MyTraffic è un significativo passo avanti verso esperienze pubblicitarie più avanzate ed efficaci, comprendiamo meglio il bacino di utenza e i nostri clienti.

Laura Malerge

CEO

Potenziate le vostre decisioni con la location intelligence

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