Without MyTraffic
  • Need for quantified arguments to convince brands and partners
  • Difficulty in demonstrating the performance of DOOH (Digital Out-of-Home) devices in-store
  • Implementation strategy based on limited internal data
With MyTraffic
  • Precise visualisation of pedestrian flows around shops
  • A stronger sales argument thanks to objective, up-to-date data
  • Better targeting of high-potential locations

in-Store Media optimises its advertising spaces using mobility data andhas turned to Mytraffic to fine-tune its strategy and demonstrate the value of its in-store digital devices. Using pedestrian flow data, the company is strengthening its sales pitches to brands and maximising the performance of its campaigns.

🎥 Watch their video testimonial:

Ronan Lebrasseur

Head of Sales France

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