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L'Occitane en Provence
Being able to back up this field expertise with data really allows us to be much more confident about launching each project.
Anahita Sacco
Expansion Manager at L'Occitane en Provence
Before MyTraffic, revenue estimates for new retail projects relied heavily on instinct and the experience of property managers. Comparing two addresses had no numerical backing, which meant a lower confidence level on turnover projections for new store openings.
Product used
Geoblink
Stores worldwide
1,300+
Countries
90+
Founded
1976
Industry
Beauty & Skincare
Without MyTraffic
- Revenue estimates for new store projects based on instinct and field experience
- Lower confidence level when comparing two potential addresses
- No numerical data to support or challenge property managers' assessments
With MyTraffic
- Data-backed P&L construction for new store openings
- Higher confidence in revenue forecasts through footfall volume analysis
- Objective address comparison using annual traffic data and heat maps
Can you briefly introduce L'Occitane en Provence?
L'Occitane en Provence is a house that was born in Haute-Provence, which began by distilling essential oils and selling them on the Provençal markets.
How were you operating before MyTraffic?
Before using MyTraffic, it was a confidence rate that could be a little lower on the estimate of the turnover of some retail projects. When we were comparing two different addresses, it was very much based on instinct, and, again, the experience of our property managers.
How has MyTraffic changed your approach?
Being able to back up this field expertise with data really allows us to be much more confident about launching a project. The use of MyTraffic has really made it possible to complete this field expertise by supporting it, by refining it with numerical data. It is really this level of trust and reassurance that MyTraffic has given us.
Can you share a concrete example where MyTraffic helped you?
One of the use cases we had with MyTraffic is a store at 3 rue des Francs Bourgeois, which we were able to open last summer, thanks in particular to MyTraffic data. We were able to build a P&L with the entire line of revenue estimation using MyTraffic data.
Which MyTraffic features do you use the most?
The first piece of data that is extremely useful to me: the volume of annual traffic at a location. It really gives me the potential base of an address on which we can do a location study. And I compare these volumes with other stores we currently have. This allows me to determine a rate of capture of this traffic.
A second feature that is extremely useful to me is the Heat Map. It's really the universal language that speaks to everyone and that really allows us to evaluate the density of flows on an address.
Would you recommend MyTraffic to other retailers?
I would really recommend MyTraffic to other retailers, because what it has changed for us is the level of trust in our projects. It's to be able to detail a turnover by different indicators. I think it's really a tool that is very easy to use, so I can only recommend it.
Anahita supports country directors across the EMEA zone on distribution optimization, product assortment, pricing, promotions, and customer research. Her focus is identifying growth opportunities and optimizing margins across the network.
Anahita Sacco
Expansion Manager at L'Occitane en Provence
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