Could you briefly introduce PEPCO and its current strategic priorities?

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Juan Martin: "Company designed and developed to meet the needs of the consumer in an accessible way. Value for money is the key to the success of the Pepco format. We contribute to the maintenance of the social shield in uncertain macroeconomic times. We keep prices unchanged by sacrificing margin, making it easier for the customer to access fashion, footwear, decoration and basic products at a price that helps the family economy. We provide clothing and decoration for families with a fair customer value proposition: good quality and good prices."

Which KPIs or business results have improved since adopting the platform?
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Juan Martin: "Since adopting the platform, we’ve seen significant improvements in several key performance areas. Notably:

• Footfall has increased, helping us better understand and attract our target audience.
• We've gained sharper insights into our catchment areas, allowing for more precise store planning.
• The platform enables more effective comparisons with existing stores, driving strategic decision-making.
• We’re also optimizing our real estate strategy by closely monitoring rents per capita in target locations."

Are there any specific success stories or examples youwould like to share?

Juan Martin: "Yes, we’ve had some notable success stories thanks to the platform. In particular, there were several challenging store proposals that initially faced resistance. However, by reinforcing the business case with Geoblink’s data-driven insights, we were able to secure approval."

What new markets or growth strategies are you considering, and how could MyTraffic support you in achieving them?

Juan Martin: "We’re currently exploring Portugal as part of our expansion roadmap, and we’d love to have access to the same powerful tools and insights there. MyTraffic could play a key role in evaluating potential locations, understanding local footfall trends, and ensuring data-driven decisions as we enter a new market."

Would you recommend MyTraffic to others in your industry? If yes, why?

Juan Martin: "Yes, especially for companies involved in expansion or location strategy. Tools like MyTraffic help support decisions with concrete data, which is important when justifying new sites internally or comparing options across markets. It’s particularly useful when entering a new country, where you might not have strong local knowledge. And for smaller or growing brands, choosing the right location from the start is critical, there’s less room for trial and error."

Which Geoblink data or features help you better understand the potential of your locations?

‍Juan Martin: "Regarding data, the power of Geoblink data in terms of traffic, catchment, and comparison brings us the opportunity to rank the new location specifically compared with our current footprint and competitors ones"