Extract from the interview - Five Guys x MyTraffic

Can you briefly introduce Five Guys and the company’s main missions?

‍“Five Guys is an American company specialized in burgers, milkshakes, and fries. The brand stands out for its made-to-order offering, using ultra-fresh ingredients, all prepared in front of customers.”

Can you tell us about your role and the key challenges that come with it?

‍“I’m the Managing Director for Southern Europe. We are experiencing strong growth, with a very fast pace of store openings. This requires quick decision-making, sometimes in less familiar areas.”

‍Before using Geoblink, how did you assess location performance and catchment areas?

‍“Before MyTraffic, our analysis was mainly based on subjective insights. It was difficult to get a clear, quantitative view of each site’s potential.”

What were the main challenges you faced with your previous methods or tools?

‍“The main challenge was being able to justify our decisions with concrete data. We lacked visibility on foot traffic and the true attractiveness of potential sites.”

How did Geoblink help you overcome these challenges?

‍“Thanks to MyTraffic, we now have a very precise view of customer flow, by day and by hour. This allows us to make much more accurate sales forecasts.”

What key performance indicators (KPIs) or business results have improved since adopting the platform?

‍“The accuracy of revenue forecasting, decision speed, and our ability to objectively compare different locations have all improved.”

What data or features from Geoblink help you better understand the potential of your sites?

‍“Pedestrian flow data allows for very granular analysis, which is essential for estimating a site’s performance potential.”

What new markets or growth strategies are you considering, and how can MyTraffic support them?

‍“MyTraffic supports us across all our expansion projects, including those in less familiar or emerging areas.”

Would you recommend MyTraffic to others in your industry? If so, why?
“Yes, it’s a powerful, fast, and reliable decision-making tool that brings real value to development teams.”

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