This website uses cookies, some of which are necessary for the website to operate properly and some of which are designed to improve your experience when you visit. You can accept all cookies by clicking “I accept”. If you wish to review the cookies we use please click here.

Simple. Powerful. Reliable.

Mytraffic Analytics

Your decision-making is 100% rational, based on location & traffic insights. Your actions are on time and localised with dynamic analysis

Search Type

Analyse every type of asset. Anywhere. Anytime

Mytraffic helps retailers, real estate players and cities boost their performance by analysing location & traffic insights on all types of commercial asset.

Choose a type of search

Address: analyse any commercial address.

Shopping area: review any shopping area.

Shopping centre: track foot traffic in any shopping centre. 

Store: monitor visits within a store and overtime.

Brand: evaluate traffic on a brand level.

Traffic Intensity

Evaluate the attractiveness of an asset or location with traffic data

Gain detailed, reliable and dynamic traffic data to estimate the attractiveness and visibility of a location.

Mesure

Measure footfall & road traffic on all types of assets.

Rank

Explore, visualise and rank different locations by comparing traffic flows.

Follow

Follow the evolution of traffic over time with seasonal and live analysis.

Adjust

Adjust operations according to the average traffic per day, week, month and year.

Traffic Qualification

Understand your visitors & prospects

Discover their origins, their purposes of visit, their journeys, and their social-demographic profiles. Measure your penetration rate, visualise your reach, and evaluate your true potential.

Origin

Visualise visitors’ areas of origin on a borough to a national scale. Compare visitors’ residencies and workplaces for a better understanding of their profiles and journeys. Rank top origin areas for improved local strategies.

Purpose of visit

Gain insights on your visitors’ purpose of visit. Classify these purposes by work, residency or shopping.

Profile

Draw the socio-demographic profile of your visitors in terms of age, gender, income, family structure, and type of occupation.

Measure the number of visitors that match your target consumer.

Asset reach

Visualise your geographical reach. Know how far your visitors are coming from and identify whether your traffic is based on a local, regional or national scale.

Affinity

Discover and measure your network’s affinity with other brands. Gain insights into the type of partnership to establish and the marketing campaigns to implement.

Penetration rate

Evaluate and monitor your penetration rate. Know which campaigns and strategies make you gain or lose visitors.

Competition / Cannibalisation

Optimise your network by measuring your competition and cannibalisation rates

Gain insights on your competition and cannibalisation rates. Monitor these rates on a micro to macro level to adjust your actions and improve your performance.

Cannibalisation

Evaluate in percentage the number of shared visitors between different assets. Visualise your cannibalised areas with dynamic heatmaps and rank these areas according to their level of risk.

Competition

Measure in percentage the number of shared visitors between your assets and your competitors’ assets. Track these percentages over time to react accordingly and on time. Rank your areas according to these rates and implement the right local strategies.

Market Share

Evaluate and monitor your market shares. Review your strategies and assess which actions make you gain or lose visitors.

Benchmark

Compare and track traffic data to adjust your actions at the right time and at the right level

Keep track of assets’ performances to quickly adjust your strategies, spot the right opportunities and manage more efficiently your network.

Compare

Rank assets according to their traffic intensities.

Track

Monitor assets’ traffic evolutions over time to identify market trends, spot opportunities and optimise your network.

Unlock your full business potential with traffic & location insights

I was immediately convinced by the quality of the insights
Hervé Monfort
Club Med

Trusted by 200+ forward-thinking companies and cities