Location insights
for any physical place across Europe

Drive customer traffic, generate additional revenue and reduce risk thanks to data-driven decisions

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Location insights | for any physical place across Europe

+300 retailers, property investors, local authorities & market research organisations trust us

Market study

2022-07-06

Ranking 2022
The European High Streets ranking

Mytraffic, the European leader in location analytics, and Cushman & Wakefield, one of the world leaders in commercial real estate, publish their annual ranking of European high streets.

Download the full report for free

The most precise data
for your challenges

Invest in the right locations at the right price
Promote your assets
Drive additional traffic from strategic territories
Benchmark your assets performance

Industries who trust us

Location insights for more profitable decisions

Expansion

Do you need to assess the potential of a location?

Compare the footfall in your key locations against other cities. Identify the strengths and weaknesses of a venue based on real time data.

Asset & City Promotion

Do you need to promote your asset or your city?

Negotiate better with brands thanks to unbiased intelligence on footfall, visitor origin and consumer profiling.

Marketing Activation

Do you need to activate strategic territories?

Attract more visitors to your assets. Build your marketing plan and easily measure the ROI thanks to a precise understanding of your dynamic footfall and visitor origins.

Performance Tracking

Do you need to track your performance?

Track your assets over time, compare your assets internally and with your competitors, make data-driven decisions.

A holistic view of location data

Our location data allows you to compare against anywhere in Europe thanks to a standardised methodology. All your decisions can be driven by the best data in an ever changing environment:

7 Countries
24h Live
10m Accuracy
0 Hardware required
3 y Historical data
1M Addresses
5 000 Shopping centers
10 000 Shopping areas

Learn more about our Data

Our clients trust us

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Cities

We optimise margins and tap into new revenue streams thanks to a more dynamic asset management and leasing strategy.

Stanislas Rohmer Head of Assets Italy at Nhood

Food

100% success rate on our restaurant openings.

Stéphane Clément Development Director at Pitaya

Cities

Thionville's vacancy rate has been reduced by 26%.

Anne-Karine Ivanov City Center Manager of Thionville

Retail

80% of our new openings are outperforming our forecasted revenues.

Marcel Cézar Head of Franchise at Acuitis

Press

We measure precisely the attendance and the attractiveness of our different points of distribution.

Frédéric Lecarme Deputy General Manager at 20 Minutes

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The first privacy by design location analytics solution

Keeping data compliance at its core

100% GDPR compliant

Proud member of IAB Europe

Free Webinar

2021-07-07

Shoppers Vs. Workers : Are they back to British city centers ?

In this webinar, experts from Lambert Smith Hampton, Institute of Place Management and Mytraffic will analyse the attractiveness of city-centres for workers and shoppers.

Go to our Insights Section

Location insights for any physical place across Europe