Mytraffic raised 10M€ with Alven 🎉

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September 23rd, 2021

Mytraffic closes a €10 Million Series A funding led by Alven

Mytraffic, the European leader in data insights for physical places, has raised €10M with Alven as lead investor, alongside Kernel, participating as an existing investor. The company plans to use the funds to develop its product features and accelerate its growth in France, Netherlands, Belgium, UK, Germany, Italy and Spain.

Press articles

May 20th, 2021
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Retail & Leisure International

Oxford Street is Hardest Hit Major European High Street

A Mytraffic study has reveale that London’s Oxford Street was worst hit at the height of the Covid-19 pandemic, lagging far behind Ku’damm (Berlin) and the Champs-Elysées (Paris) in footfall traffic.

May 20th, 2021
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Retail Time

Oxford Street most impacted by COVID-19 among major European high streets, Mytraffic shows

Although visitor recovery has been evident during the initial phase of the UK reopening, the contrast between footfall traffic in the UK’s most popular high street during the height of the pandemic and that of other European cities has been significant.

January 22nd, 2021
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Retail Times

Mytraffic reveals impact of COVID-19 on UK top shopping areas for 2020

UK cities, shopping centres, restaurants, offices, and meeting places have been radically hit and changed due to the Covid-19 health crisis, in an incredibly short period of time. This is what has emerged from a study carried out by Mytraffic, a start-up specialising in the analysis of pedestrian and vehicle flow for companies and cities.

November 19th, 2020
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Traffic technology Today

Mytraffic launches free pandemic pedestrian-flow barometer for UK

Mytraffic has tracked post-lockdown traffic in over 900 commercial areas in the UK and launched a completely free barometer that analyses pedestrian flow dynamics, to support retailers and cities in monitoring the recovery or slow-down of pedestrian activity during this Covid time.

November 4th, 2020
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London Loves Business

The impact of Covid-19 on pedestrian and vehicle flows across the UK for retailers

The analysis carried out by Mytraffic’s interactive barometer highlights an overall national recovery trend in the UK over the past weeks.

November 4th, 2020
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Retail Technology Review

Mytraffic, experts in traffic flow analysis, measures the impact of Covid-19 on pedestrian and vehicle flows across the UK

Through the statistical analysis of anonymous geolocation data, Mytraffic measures visitors’ traffic, being pedestrians or vehicles, in a district, a street or at the front of a commercial address, in order to ease & accelerate its customers’ strategic decisions.

November 3rd, 2020
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Retail Times

Mytraffic provides a barometer measuring the impact of Covid-19 on pedestrian and vehicle flows across UK

Following the Covid-19 global crisis, Mytraffic has launched a completely free barometer that analyses pedestrian flow dynamics, to support retailers and cities in monitoring the recovery or slow-down of pedestrian activity during this Covid time.

June 17th, 2020
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Vogue Business

Muted reopenings blight luxury streets across Europe

Shopper numbers on Europe’s main luxury thoroughfares in France, Italy and Germany are recovering slower than other city centre streets, according to footfall data gathered by Vogue Business.

Press Release

September 23rd, 2021
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Press release

Mytraffic closes a €10 Million Series A funding led by Alven

Mytraffic, the European leader in data insights for physical places, has raised €10M with Alven as lead investor, alongside Kernel, participating as an existing investor. The company plans to use the funds to develop its product features and accelerate its growth in France, Netherlands, Belgium, UK, Germany, Italy and Spain.

May 20th, 2021
|
Press release

European Highstreets ranking

After more than a year since the crisis began, brick and mortar retailers have been one of the hardest hit industries whilst we saw an increase in retailers going into administration. In partnership with Cushman & Wakefield, Mytraffic has published a ranking of the top European High Streets that have been the most resilient during the Covid-19 crisis.

28th October, 2020
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Press release

Mytraffic measures the impact of Covid-19 on pedestrian and vehicle flows across the UK

Following the Covid-19 global crisis, Mytraffic has launched a completely free barometer that analyses pedestrian flow dynamics, to support retailers and cities in monitoring the recovery or slow-down of pedestrian activity during this Covid time.

July 9th, 2020
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Press release

Mytraffic accelerates the development of its European footprint

Mytraffic, the French specialist in traffic data insights, is today announcing the deployment of its analytics platform across the UK, Germany, Belgium, Spain and the Netherlands. To support its international expansion, Mytraffic has recruited Alexandre Giry Deloison as VP, Head of International Sales.