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Personal data and digital services: finding the right balance

As digital services become increasingly prevalent in our daily lives, the issue of personal data management is becoming increasingly sensitive. Finding the right balance between technological innovation, compliance requirements, and user expectations for transparency is a major challenge for businesses.

Retail

What is Location Intelligence ?

Discover how Location Intelligence (LI) is transforming industries with data-driven insights. From optimizing expansion strategies to predicting market trends, LI helps businesses stay ahead. By analyzing GPS, foot traffic, and demographics, companies make smarter decisions in retail, FMCG, and real estate. Explore its evolution, from early maps to AI-powered analytics, and see how Geoblink leverages LI for success.

Retail

How to use footfall to improve commercial performance?

Every retail and commercial real estate actor must consider footfall data. What is footfall data ? How to measure it ? And most importantly, why to analyse it ? We answer these questions in this article.

Retail

How to build a strong market expansion strategy with location intelligence?

Building a strong strategy is critical when it comes to market expansion in order to minimize risks. In this article, we’ll explore tips to build a successful strategy in order to set yourself up for success.

Commercial Real Estate

Location intelligence: a tool to drive your commercial real estate investments

Business owners and investors are now using geolocation data to have a more thorough understanding of retail shopping. To improve the quality of your investments, you need to make data-driven decisions, especially in an increasingly competitive market.

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