Latest blog news

New electric car brands spotted on the highway

The electric vehicle market is booming in Europe. From historical manufacturers to new entrants, the automotive landscape is undergoing a complete transformation. But with this revolution comes a growing demand for charging infrastructure. Let's discover together how this market is transforming.

October 23, 2025

5 ideas to increase your real estate asset valuation with traffic data

The value of an asset is measured through its income, but also through its economical and physical environment. You will find in this article 5 possible uses of foot and road traffic data to enhance your asset’s value.

October 16, 2025

Revitalizing your store using data: the case of franprix

Thanks to MyTraffic's insights, Franprix is ​​optimizing its offerings and services: data is becoming a key lever for boosting local commerce.

October 13, 2025

From Missed Opportunities to Marketing Precision

Marketers are under constant pressure to deliver results: shrinking budgets, rising expectations, and the unrelenting demand to prove ROI. Yet, despite creativity and strong planning, many campaigns underperform, not because of the idea, but because they fail to reach the right people. In today’s market, precision beats reach. The future of marketing belongs to those who know exactly who to talk to, where they are, and when to engage them.

September 3, 2025

What is Location Intelligence ?

Discover how Location Intelligence (LI) is transforming industries with data-driven insights. From optimizing expansion strategies to predicting market trends, LI helps businesses stay ahead. By analyzing GPS, foot traffic, and demographics, companies make smarter decisions in retail, FMCG, and real estate. Explore its evolution, from early maps to AI-powered analytics, and see how Geoblink leverages LI for success.

March 27, 2025

Personal data and digital services: finding the right balance

As digital services become increasingly prevalent in our daily lives, the issue of personal data management is becoming increasingly sensitive. Finding the right balance between technological innovation, compliance requirements, and user expectations for transparency is a major challenge for businesses.

March 24, 2025

Creating an Expansion Strategy: 3 Things to Know

July 20, 2023

5 tips to boost your real estate asset valuation via traffic data

The value of an asset is measured through its income, but also through its economical and physical environment. You will find in this article 5 possible uses of foot and road traffic data to enhance your asset’s value.

December 14, 2020

How to find the right retail location?

Finding the right retail location is a major challenge for any brand. Discover the approach and key steps to finding the best retail location.

October 9, 2020

Analyze foot traffic to better understand your commercial network

Discover in this article how to use footfall analysis to better understand the performance of your retail network and refine your location strategy.

October 9, 2020

How to use footfall to improve commercial performance?

Every retail and commercial real estate actor must consider footfall data. What is footfall data ? How to measure it ? And most importantly, why to analyse it ? We answer these questions in this article.

How to build a strong market expansion strategy with location intelligence?

Building a strong strategy is critical when it comes to market expansion in order to minimize risks. In this article, we’ll explore tips to build a successful strategy in order to set yourself up for success.

Location intelligence: a tool to drive your commercial real estate investments

Business owners and investors are now using geolocation data to have a more thorough understanding of retail shopping. To improve the quality of your investments, you need to make data-driven decisions, especially in an increasingly competitive market.