Latest blog news

Revenue forecasting for any address, powered by Gini

Forecast mode trains a revenue forecasting model on your own network data, then predicts any metric at any address, with an error margin you can trust.

August 6, 2026

How to measure a competitor's impact on your foot traffic

A new competitor opened nearby. Here's how to measure the real impact on your foot traffic and sales, instead of guessing.

July 28, 2026

How to evaluate a retail location before signing a lease

7 checks to run before you sign: footfall at the door, trade area, demographics, competition, accessibility, lease clauses and profitability.

July 27, 2026

Foot traffic data: the complete guide (2026)

Discover what foot traffic data is, how it's measured, how accurate it really is, and how to choose a footfall analytics platform in 2026.

June 22, 2026

Top 10 best foot traffic data providers in Europe (2026)

A ranking of the 10 best foot traffic data providers in Europe for 2026. Discover who each one fits, what they cover, where they fall short.

June 19, 2026

The 13 steps to open a successful bakery in Paris

Opening a bakery in Paris? The 13 steps in order, the market data, and how to pick the one address that decides everything.

June 18, 2026

What's the price of a poor location decision?

Before you sign a retail lease, run the numbers. See how a bad, average, or great location decides whether your store ever breaks even.

June 18, 2026

From a blank map to 5 expansion sites in an afternoon

Skip the broker's list: map customer behaviour first to shortlist five expansion sites, as done for a London luxury snack bar.

June 18, 2026

What is dwell time and why it matters more than footfall

Footfall counts visitors. Dwell time tells you who's actually shopping. Here's why it matters more before signing your next lease.

April 28, 2026

The best tool to analyze foot traffic around an address

Tasty Crousty opened 60 stores in 24 months. Here's the foot traffic playbook behind it and the tool franchisees can use to copy it.

April 28, 2026

How to select a flagship store location using real data

A flagship store succeeds when footfall volume, visitor demographics, competitive density, and tourism exposure all align with the brand's target customer.

April 24, 2026

How to identify high-potential shopping centers to expand

Footfall alone does not predict performance: the six criteria that do, applied to 317 shopping centre locations across France.

April 22, 2026

Restaurant location strategy: 5 lessons from Big Mamma

Reservation logic, intergenerational reach and cross-site loyalty: five location lessons drawn from Big Mamma's restaurant network.

April 20, 2026

How US retailers use foot traffic data for site selection

The wrong store location costs $800K to $2M in committed rent: how leading US retailers use foot traffic data to cut that risk.

April 15, 2026

How do luxury retailers choose a European flagship location?

The best flagship locations combine a high-income, leisure-driven audience with controlled visibility, not maximum foot traffic.

April 15, 2026

The Labubu Effect: do social trends drive store visits?

Two years of footfall data across Pop Mart stores in France, Germany and the UK, and what the Labubu craze did to store visits.

April 13, 2026

Why retailers are opening cafés: the data behind the trend

From Lacoste to Louis Vuitton, lifestyle brands are turning stores into cafés. We analyzed the Café Lacoste location to show what makes it work.

April 10, 2026

France's top 10 retailers in 2025: anchor store guide

The EY-Parthenon 2025 ranking of France's most-preferred retailers, and why eight of them are reliable foot traffic anchors.

April 8, 2026

Should your retail expansion strategy change by country?

Similar footfall, opposite growth: what Arc'teryx's UK and French stores reveal about adapting expansion strategy by country.

April 6, 2026

How location shapes who walks into your store | MyTraffic

Same brand, same city, radically different dynamics: a study of three Bolia stores shows why site selection drives performance.

April 3, 2026

How to plan a retail expansion: the Tiendanimal case study

Tiendanimal opened its 30th store in Portugal in 2025. Here's the site selection methodology behind their expansion, and how to apply it to your own network.

April 1, 2026

Retail mix strategy: the Shein opening at BHV Le Marais

What MyTraffic's foot traffic data shows about a controversial tenant's arrival in a premium department store, and its retail mix.

March 30, 2026

How to identify the Key success factors behind your stores

Learn how to read footfall and demographic data to replicate what works, using Action as a case study.

March 27, 2026

Braderie de Lille: what footfall reveals about your city

Attendance fell 43% in 2025. Here is what the footfall data shows about visitor origins, engagement, and the 5 metrics every city manager should track.

March 25, 2026

How to choose the right shopping centres for expansion

Compare footfall, dwell time and demographics before you sign: how Aroma-Zone picks the shopping centres it expands into.

March 23, 2026

How to choose a coffee shop location in Paris

74% more coffee shops since 2010. Same number of good locations. Here's how to find yours using real footfall and visitor data from Paris.

March 20, 2026

Can a new competitor help your store? The Primark Effect

Discover whether the “Primark Effect” is real through MyTraffic’s analysis of recent store openings across the UK, France and Spain.

March 20, 2026

What is Gini? The leading AI for location intelligence

Gini by MyTraffic is the world leading AI location intelligence tool. Analyse any market, select any site, plan any territory, faster than ever.

March 12, 2026

How to encourage impulse purchases using location data

Learn how retailers can increase impulse purchases during the holidays using three proven, data-driven tactics applied at store level.

January 21, 2026

How mobility data reveals visitor behaviour in real estate

Discover how mobility data helps retailers and real estate players understand visitor behaviour, analyse footfall patterns and optimise commercial assets.

January 20, 2026

How to choose the right location for your business

Discover how to choose the best location for your business with a clear, data-driven, five-step expansion method.

December 19, 2025

What is your real catchment area ?

What a real catchment area is, and why GPS mobility data beats theoretical models when identifying who actually visits your store.

December 10, 2025

Geoblink by MyTraffic continues its European expansion

Geoblink by MyTraffic expands to four new countries, offering brands broader, reliable insights to drive smarter European expansion decisions.

November 21, 2025

New electric car brands spotted on the highway

From legacy manufacturers to new entrants: how Europe's electric vehicle market is shifting, and what it means for charging demand.

October 23, 2025

Revitalizing your store using data: the case of franprix

Thanks to MyTraffic's insights, Franprix is ​​optimizing its offerings and services: data is becoming a key lever for boosting local commerce.

October 13, 2025

From missed opportunities to marketing precision

Shrinking budgets and rising expectations: why precision beats reach, and how location data tells you who to target and when.

September 3, 2025

How to negotiate your commercial rent with foot traffic data

Most first-time entrepreneurs sign leases on gut feel. Here's the exact method one founder used to cut his rent nearly 50% before opening day.

June 18, 2025

What is Location Intelligence ?

Location intelligence turns GPS, footfall and demographic data into smarter retail, FMCG and real estate decisions. Here is how.

March 27, 2025

Personal data and digital services: the right balance

Innovation, compliance and transparency: how businesses can strike the right balance on personal data in everyday digital services.

March 24, 2025

5 tips for a successful franchise

88.6bn euros in revenue, 2,089 brands, 90,588 outlets: what the 2024 French franchise figures mean for your own expansion plan.

February 28, 2025

Creating an expansion strategy: 3 things to know

The three data points behind a solid retail expansion strategy: footfall trends at a given address, competitor benchmarking and heatmaps.

July 20, 2023

5 tips to boost real estate asset valuation with data

An asset's value comes from its income and its environment: five ways to use foot and road traffic data to increase that value.

December 14, 2020

How to find the right retail location?

Finding the right retail location is a major challenge for any brand. Discover the approach and key steps to finding the best retail location.

October 9, 2020

Analyze foot traffic to understand your retail network

Discover in this article how to use footfall analysis to better understand the performance of your retail network and refine your location strategy.

October 9, 2020

How to use footfall to improve commercial performance?

What footfall data is, how it is measured and why analysing it improves the commercial performance of your stores and assets.

Market expansion strategy with location intelligence

Penetration options, cannibalisation checks and spending data: how to build an expansion strategy that limits your market risk.

Location intelligence for commercial real estate investment

Why investors and owners rely on geolocation data to assess retail assets and make better commercial real estate decisions.