Commercial Real Estate

Reduce vacancy and invest where the potential is

Tenants say nobody walks past. Banks ask what your figures are based on. Gini by MyTraffic answers both with footfall, the profile of people nearby and competitor dynamics for any asset.

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600 companies trust us

Gini, your AI companion for the assets you manage today and the ones you'll buy tomorrow.

Monitor

See how your assets perform against local competitors

Develop

Find and vet your next investment

Measure impact

Track the on-site impact of your campaigns

Prove

Your unit's best argument is the street outside it

Evaluate and identify

Evaluate and compare the best tenant profiles for your tenant mix

Attract the right audience

Invest on promising areas

Monitor

See how your assets perform against local competitors

Gini by MyTraffic finds your assets real competitors, proposes drive-time catchment zones and gives you a monthly summary: footfall against competitors, where visitors come from and which competitor takes the ground you lose. Export the full report as a PDF for your team.

Skill used

Smart Monitor

Develop

Find and vet your next investment

Give Gini by MyTraffic your shortlist, whether it's assets to acquire or sites for a future development, and get a shareable analysis of each one: footfall, catchment and competitors already in place. Drop the weak options early and show your investment committee why the rest made the cut.

Skill used

Site Selector

Measure impact

Track the on-site impact of your campaigns

Use real-time data to assess how effectively your marketing efforts engage visitors and drive results.

Skill used

Event Analysis

Prove

Your unit's best argument is the street outside it

See how many people walk past and who lives around the corner, with every figure sourced and scored for confidence. Put it on the table with tenants, banks or your investment committee. The numbers make the case for you.

Skill used

Footfall Analysis

Evaluate and identify

Evaluate and compare the best tenant profiles for your tenant mix

Mix mobility signals and your data to select and attract the right tenants for each unit, with personalized arguments for each.

Skill used

Smart Monitor

Attract the right audience

Invest on promising areas

Leverage targeted insights to focus your marketing efforts where they will have the greatest impact and return.

Skill used

Marketing Campaign Targeting

Latest blog news

March 12, 2026

What is Gini? The leading AI for location intelligence

Gini by MyTraffic is the world leading AI location intelligence tool. Analyse any market, select any site, plan any territory, faster than ever.

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Impact for your business.
See the results

We got reliable data to better manage the marketing strategy.

Véronique Ottelard

Marketing & communication director

Our asset valuation would have been long & tedious without mytraffic. Getting instantaneously reliable traffic data is a real game-changer for us.

Océane Collet

Head of Investment

We are increasing our penetration rate in strategic territories.

Vincent Moreau

Marketing and Innovation director

We wanted to adapt our offer according to the location of the shopping centre, the profile of visitors, the competitive offer around it, etc. VOID quickly responded to this need.