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Target the areas that matter, and prove your campaigns worked
With Gini by MyTraffic, focus your budget on the areas where your audience really is, measure the impact of your campaigns, and assess new advertising locations.
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600 companies trust us
Gini, your AI companion for running and measuring OOH campaigns
Geo allocation
Put your budget where your target audience actually walks past
Measure
Measure the impact of your campaigns
Brief response
Turn a client brief into a local audience analysis on the spot
Evaluate
Check who passes an OOH site before you book it
Geo allocation
Put your budget where your target audience actually walks past
Ask Gini by MyTraffic which regions, towns and neighbourhoods match your client's audience, using visitor profile data. Catch the areas you'd have missed and plan your media buying on evidence.
Skill used
Site Selector
Measure
Measure the impact of your campaigns
Measure advertisement exposure, compare in-store visits before and after each activation with Gini by MyTraffic, then take the results to your client's next budget review.
Skill used
Event Analysis
Brief response
Turn a client brief into a local audience analysis on the spot
Talk to Gini, get the answer with its sources and send your client a ready-to-share report in minutes. Every new use case you can show makes the data budget easier to defend.
Skill used
Artifact Factory
Evaluate
Check who passes an OOH site before you book it
See how many people pass each site and who they are, then book the ones on your audience's path.
Skill used
Footfall Analysis
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March 12, 2026
What is Gini? The leading AI for location intelligence
Gini by MyTraffic is the world leading AI location intelligence tool. Analyse any market, select any site, plan any territory, faster than ever.
Impact for your business.
See the results
Our partnership with mytraffic is a major step forward for more powerful and effective advertising experiences, we better understand the catchment area and our clients.
Laura Malerge
CEO
+15% increase in reliability of sales forecasts for city centre stores.
Jean-Baptiste Loigerot
Models and Geomarketing manager
Technis provides its clients with real and valuable European footfall data from MyTraffic. When combined with in-store counting and tracking solutions, this enables them to optimise their retail locations.
Wiktor Bourée
CEO & Founder at Technis
Empower your decisisions with location intelligence
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