Groceries

Forecast new-store sales with a number you can defend

Gini by MyTraffic trains a forecast on your own store data. Map your catchments, find the white spaces and benchmark each store against its competitors.

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Gini, your AI companion to run, expand and monitor your network

Monitor

Benchmark your stores against competitors

Expand

Get a reliable sales forecast for every new site

Convince

Get your board, store owners and regulators to say yes

Compare

Compare a new site with your best-performing stores

Understand

See where your shoppers really come from

Cannibalisation

Know which of your stores a new opening will hurt

Monitor

Benchmark your stores against competitors

Gini by MyTraffic compares the footfall trend and catchment evolution of each of your stores with nearby competitors, so you see which ones are slipping and where to invest in marketing.

Skill used

Performance Tracker

Expand

Get a reliable sales forecast for every new site

Gini by MyTraffic trains a model on your network and gives you a sales figure for the site, the reasons behind it and the expected error rate. No data scientist needed.

Skill used

Expansion Planner

Convince

Get your board, store owners and regulators to say yes

Every answer from Gini by MyTraffic shows its sources and confidence level. Easily generate reports to share with management, store owners or a licensing authority and convince them.

Skill used

Artifact Factory

Compare

Compare a new site with your best-performing stores

Gini by MyTraffic sets each candidate site against your mirror stores, the ones that already perform best in your network, so you know whether it has potential before you sign.

Skill used

Site Selector

Understand

See where your shoppers really come from

Get the catchment of every store from where its visitors actually come from, and map out your white spaces so you can plan the next opening where no store of yours serves them yet.

Skill used

Performance Tracker

Cannibalisation

Know which of your stores a new opening will hurt

Analyse the impact of your new openings on the stores you already run, whether you have two or two hundred. Gini by MyTraffic shows where their catchments overlap and which stores would lose shoppers, and how many, so you can pick sites that add sales instead of moving them around.

Skill used

Retail Cannibalization

Latest blog news

March 12, 2026

What is Gini? The leading AI for location intelligence

Gini by MyTraffic is the world leading AI location intelligence tool. Analyse any market, select any site, plan any territory, faster than ever.

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Impact for your business.
See the results

Thanks to MyTraffic, we have a precise analysis of the impact of footfall on our commercial activities, allowing us to strengthen our position as a market leader.