Mytraffic | About us

History

It all started with a cookie store…

After meeting the CEO of La Fabrique — Cookies, Hakim and Gautier (Mytraffic's founders) knew there was a major issue in the retail sector: how can retailers and property investors make the right decisions for their physical networks given the lack of location insights?

Since then, Hakim and Gautier have been on a mission to make
location data accessible, reliable and actionable, in order to boost the performance of any network or store. After many long hours of work and numerous technological trials, Mytraffic was born. It’s been quite a journey and we are now proud to have 300+ international clients and a team of over 100 hugely talented individuals.

2017 January

1st Client in France
2018 December

150 Clients
2019 March

Launch of the Mytraffic Analytics platform
2019 September

Launch in Italy & Belgium
2019 December

Fundraising of 3 million euros
2020 July

Launch of Germany, England, Spain and the Netherlands
2021 March

First clients in the UK
2021 September

Fundraising of 10 million euros
2022 January

100 Employees

December 2018 150 Customers July 2021 +65 Employees September 2021 A 10 million euro funding round

Mission

Empower Retail

We believe that location data is key to unlocking the full potential of retailers, cities and property stakeholders

We believe in a world where you can keep up with the changing behaviour of consumers.

We believe that retailers will be driven by location insights to boost performance.

We believe that tomorrow’s commercial assets will be valued on the basis of a location's foot traffic.

Values

Our Core Company Values

Get it done

Be efficiently innovative
Data

Source of truth
Merit

Produce something praiseworthy
Perspective

Think out of the box
Empathy

Work together
Be ambitious

Go beyond

Team

Our dream team

Diversity & Inclusion

45% of women on team lead roles
Women Leadership workshops
4 "Citizen Days" per employee per year dedicated to NGO

Employee Benefits

Competitive salaries
Remote friendly
Health insurance & pension schemes

European Offices

Paris
London
Madrid
Berlin
Milan

Hakim Saadaoui

CEO & co-founder

Gautier Machelon

Co-founder

Frédéric Deloffre

Head of Academy

Edouard Epaud

Head of Sales UK

Laura Tabuteau

Sales Team Leader - Public Sector

Paul Ehrhardt

Head of Marketing

Thomas Rossi

VP Sales (France, Belgium & Netherlands)

Grégoire de Laval

Chief Financial Officer

Sébastien Diemer

Chief Technical Officer

Product Marketing Manager

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