Get your free analysis on the location of your choice

Discover precious insights (evolution of the footfall, socio-demographic information, competitor benchmarking, etc.) on the location of your choice.

Ask for a custom report on any European address.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
London
269 Oxford Street, London
MON
TUE
WED
Thu
FRI
SAT
SUN
206K
Visitors / week
+27%
on Saturdays
27K£
Purchasing power
Paris
76 av des Champs Elysées, Paris
MON
TUE
WED
Thu
FRI
SAT
SUN
440K
Visitors / week
+84%
on Saturdays
29K€
Purchasing power
Madrid
25 Gran Vįa, Madrid
MON
TUE
WED
Thu
FRI
SAT
SUN
328K
Visitors / week
+36%
on Saturdays
20K€
Purchasing power
Roma
264 Via del Corso, Roma
MON
TUE
WED
Thu
FRI
SAT
SUN
240K
Visitors / week
+31%
on Saturdays
21K€
Purchasing power
Berlin
26 Kurfürstendamm, Berlin
MON
TUE
WED
Thu
FRI
SAT
SUN
440K
Visitors / week
+84%
on Saturdays
29K€
Purchasing power

Over 600 companies already trust us

Your analysis will contain:

Sociodemographic Data

Understand the distribution of the population in the area by age, gender, and income thanks to traffic data.

Footfall Data

Obtain data and analysis on traffic data by day and month.

Heatmap

The analysis compares the intensity of traffic around your chosen address.

Try Now

600 companies trust us

Our customers are
our ambassadors

Our partnership with mytraffic is a major step forward for more powerful and effective advertising experiences, we better understand the catchment area and our clients.

Laura Malerge

CEO

Mytraffic helped us to make every cities attractive and organise event based on reliable data.

Ronan MAHEO

Project manager for local economy and urban manufacturing

Mytraffic helped us to meet the growing demand of charging station. We were able to make very accurate forecasts and understand the catchment area.

Arnaud Plaisant

E-Mobility manager

Mytraffic helps us to better understand our catchment area and the tool is simple, intuitive, easy to use and ergonomic.

David Menèndez

Head of Expansion

Q&As

MyTraffic's analytics offer a wide range of use cases for various sectors and needs:

1. Location Optimization: Helps businesses select the best locations for new stores or services based on visitor flow and demographic trends.
2. Performance Evaluation: Track and analyze the traffic at existing sites to identify trends, understand peak times, and adjust strategies accordingly.
3. Targeted Marketing Campaigns: Utilize precise data to plan and execute more effective marketing campaigns by targeting high-potential areas.
4. Urban Planning: Municipalities and urban planners can use insights to improve urban mobility and plan infrastructure development.
5. EV Charging Network Management: Identify ideal locations for installing EV charging stations based on demand and visibility.
6. Economic Impact Analysis: Help shopping centers and downtown areas understand the economic impact of their commercial activities.

A catchment area is the geographic zone from which the majority of a business's customers or visitors originate. It is determined by analyzing movement patterns and shopping habits of consumers. Understanding the catchment area is crucial for:

1. Identifying the target audience: Defining where potential customers are located.
2. Optimizing local marketing: Tailoring marketing campaigns to reach the right audiences.
3. Planning expansion: Deciding the best locations for opening new outlets.
4. Analyzing competition: Understanding how competitors influence customer dynamics in the area.

Geomarketing is a discipline that uses geographic data to optimize marketing strategies and business decisions. By integrating location information with demographic and behavioral data, geomarketing enables:

1. Precise Targeting: Identifying high-potential geographic areas for advertising campaigns or promotional activities.
2. Performance Analysis of Locations: Evaluating how different locations impact sales and foot traffic.
3. Expansion Planning: Deciding the best places for future growth based on local data analysis.
4. Route Optimization: For delivery services or field sales teams, optimizing routes to reduce costs and increase efficiency.
5. Enhanced Customer Understanding: Knowing where your customers are, how they move, and how to adapt your offerings to their needs.

MyTraffic uses footfall data and traffic flow analysis to identify areas with the highest potential for new stores. By analyzing visitor behaviors, demographic trends, and competitor movements, MyTraffic provides valuable insights to make informed decisions about site selection.

MyTraffic provides detailed data on visitor habits and traffic flows that help target high-potential areas for marketing campaigns. Businesses can adjust their strategies based on these insights to maximize customer engagement and increase the return on investment of their advertising efforts.

Shopping centers can use MyTraffic's analytics to understand visitor behaviors, identify peak times, and adapt their services accordingly. This includes managing visitor flow, optimizing opening hours, and planning events to attract more visitors.

MyTraffic is particularly beneficial for:

1. Retail: For selecting the best store locations and analyzing performance.
2. Real Estate: To evaluate site attractiveness and expansion potentials.
3. Municipalities: For planning and improving urban mobility.
4. Service Companies: To optimize the placement of services like EV charging stations.
5. Shopping Centers: To understand foot traffic and enhance the customer experience.

MyTraffic uses a combination of data sources, including anonymized location data, demographic information, and traffic flow data. These data are aggregated and analyzed to provide detailed insights into visitor behaviors and foot traffic trends.

MyTraffic's insights can be integrated into your daily operations by using the analytics to:

1. Plan marketing campaigns based on high-traffic areas.
2. Optimize opening hours and operations according to peak traffic times.
3. Select strategic locations for new services or stores.
4. Improve visitor flow management in shopping centers or high-traffic zones.

Using MyTraffic for expansion strategies offers several benefits:

1. Data-Driven Decisions: Make informed decisions with precise analytics and insights based on real data.
2. Risk Reduction: Identify locations with the highest success potential and avoid low-yield areas.
3. Resource Optimization: Allocate your budget and resources more effectively by targeting the best opportunities.
4. Increased Competitiveness: Stay ahead of the competition by better understanding foot traffic trends and visitor behaviors.

Why trust us?

The European leader

Trusted by 600 leading companies across Europe.

The best data on the market

Our data quality is acknowledged by the entire market. 10M locations analyzed with a 10 meters accuracy.

The most actionable products

We have designed specific products to serve our customers and answer their specific needs. That's why we are by far the most advanced solution.

Dedicated experts

Our consultants will advise you to make the best decisions. You'll receive a dedicated onboarding, live support and trainings for your team.