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Geomarketing data to take smarter decisions
Understand performance drivers, forecast your business plan, and decide where to expand with confidence using MyTraffic.
MyTraffic is the geomarketing tool that gives you precious insights (evolution of the footfall, profile of the area, commercial markers, etc.).
Ask Gini for an analysis on any European address.
600+ industry leaders trust us






What if your data finally told you where to invest and where not to?
Discover what is the potential of each location to monitor your expansion. Highlight what are the overperforming and underperforming stores of your portfolio.
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Improve your marketing efforts
Determine if your marketing campaigns drives traffic and attract customers to your stores. Do your ads expand your catchment area? With MyTraffic, visualise areas by their potential.

A clear, reliable analysis you can trust
Your free analysis is built on proven mobility and location data, already used by leading retailers, real estate players, and public organizations.
Each analysis is designed to give you actionable insights you can actually use, whether you’re evaluating a location, understanding footfall dynamics, or profiling the people who really visit an area.
Our customers are
our ambassadors

Tools like MyTraffic help support decisions with concrete data, which is important when justifying new sites internally or comparing options across markets.
We save time and money by only prioritising the investigation of high-potential locations.
80% of our new openings outperform our forecasted revenues
What sets us apart?
The European leader
Trusted by 600 leading companies across Europe.
The best data on the market
Our data quality is acknowledged by the entire market. 10M locations analyzed with a 10 meters accuracy.
The most actionable products
We have designed specific products to serve our customers and answer their specific needs. That's why we are by far the most advanced solution.
Dedicated experts
Our consultants will advise you to make the best decisions. You'll receive a dedicated onboarding, live support and trainings for your team.
Q&As
Absolutely. MyTraffic prioritizes data privacy and fully complies with GDPR requirements. We use anonymized and aggregated data, ensuring that no personal information is identifiable. Our robust data-handling practices mean you can rely on secure, privacy-conscious insights while remaining fully compliant with all data protection laws.
MyTraffic gives you deep insights into the performance of your existing locations, such as foot traffic patterns, visitor demographics, and peak times. These insights allow you to optimize staffing, inventory management, and marketing efforts, leading to more efficient operations and higher profitability.
Not at all! MyTraffic is designed with ease of use in mind. Our intuitive interface allows you to access complex data and insights without needing any technical expertise. Whether you're a business leader or a marketing manager, you’ll be able to navigate the platform easily and get the insights you need in just a few clicks.
We aggregate data from multiple reliable sources, including GPS signals, mobile devices, and more. Our cutting-edge algorithms ensure that the insights you receive are both accurate and actionable, so you can trust the data to make informed business choices.
We aggregate data from multiple reliable sources, including GPS signals, mobile devices, and more. Our cutting-edge algorithms ensure that the insights you receive are both accurate and actionable, so you can trust the data to make informed business choices.
Not at all! MyTraffic is designed with ease of use in mind. Our intuitive interface allows you to access complex data and insights without needing any technical expertise. Whether you're a business leader or a marketing manager, you’ll be able to navigate the platform easily and get the insights you need in just a few clicks.
MyTraffic gives you deep insights into the performance of your existing locations, such as foot traffic patterns, visitor demographics, and peak times. These insights allow you to optimize staffing, inventory management, and marketing efforts, leading to more efficient operations and higher profitability.
Absolutely. MyTraffic prioritizes data privacy and fully complies with GDPR requirements. We use anonymized and aggregated data, ensuring that no personal information is identifiable. Our robust data-handling practices mean you can rely on secure, privacy-conscious insights while remaining fully compliant with all data protection laws.
Using MyTraffic for expansion strategies offers several benefits:1. Data-Driven Decisions: Make informed decisions with precise analytics and insights based on real data.2. Risk Reduction: Identify locations with the highest success potential and avoid low-yield areas.3. Resource Optimization: Allocate your budget and resources more effectively by targeting the best opportunities.4. Increased Competitiveness: Stay ahead of the competition by better understanding foot traffic trends and visitor behaviors.
MyTraffic is particularly beneficial for: 1. Retail: For selecting the best store locations and analyzing performance. 2. Real Estate: To evaluate site attractiveness and expansion potentials. 3. Municipalities: For planning and improving urban mobility. 4. Service Companies: To optimize the placement of services like EV charging stations. 5. Shopping Centers: To understand foot traffic and enhance the customer experience.







