Follow us on
Location Intelligence for Smarter Business Decisions
Turn data into actionable insights with MyTraffic’s leading location intelligence software.
Ask for a free test on any European address.
600+ companies trust us





Unmatched Accuracy in Location Data
No guesswork - just actionable insights that drive results.
We invest millions annually to gather high-quality data from 100+ sources. So that you can analyse 10M locations with a 5-10 meter accuracy.

Best-in-Class Predictive Analytics
Know where to expand, before your competitors do.
We predict annual footfall and revenue potential at any location up to 5 years into the future.

Comprehensive, Easy-to-Use Platform
Whether you’re managing one site or a global network, our platform delivers the flexibility and depth you need to make informed, profitable decisions; fast.
Our customers are
our best ambassadors
We save time and money by only prioritising the investigation of high-potential locations.
80% of our new openings outperform our forecasted revenues
Retailers must be equipped with location insights to face changes in customers' behaviours.
We reduce the risks associated with expansion and increase the performance of our network.
What makes us #1 ?
The quality of our insights
Our market expertise and the knowledge of our customers' specific needs make our offer unique.
Market-leading data accuracy
Our data quality is acknowledged by the entire market. 10M locations analyzed with a 5-10 meters accuracy.
A comprehensive tool trusted by industry leaders
We have partnerships with leading Retailers, Brokers, and public administrations.
A continuously improving suite of solutions
Frequent launch of exclusive insights makes us by far the most advanced solution.
Q&As
Location intelligence uses data such as foot traffic, demographic trends, and consumer behavior to provide insights into how people interact with physical spaces. With MyTraffic, you can optimize your locations, find the best spots for expansion, and enhance marketing strategies—all based on real-time, accurate data that drives better business decisions
Our platform uses predictive analytics to identify high-potential areas for growth. MyTraffic analyzes a range of factors like footfall, consumer demographics, and competitor presence to pinpoint the best locations for new stores or branches. This minimizes risk and ensures that you are expanding into locations with the highest chance of success.
MyTraffic stands out through our unmatched data accuracy, quality of the insights, and a platform that is both powerful and easy to use. We’re trusted by industry leaders across multiple sectors for our reliable data and advanced analytics, which provide a competitive edge. Plus, our predictive capabilities give you forward-looking insights that drive growth, not just reactive data.
Foot traffic data allows you to target specific areas and analyze the effectiveness of your campaigns. By knowing which locations see the most visitors and when, you can optimize your ad spend, attract the right audience, and measure campaign impact more effectively. MyTraffic provides the insights needed to maximize marketing ROI.
We aggregate data from multiple reliable sources, including GPS signals, mobile devices, and more. Our cutting-edge algorithms ensure that the insights you receive are both accurate and actionable, so you can trust the data to make informed business choices.
Not at all! MyTraffic is designed with ease of use in mind. Our intuitive interface allows you to access complex data and insights without needing any technical expertise. Whether you're a business leader or a marketing manager, you’ll be able to navigate the platform easily and get the insights you need in just a few clicks.
MyTraffic gives you deep insights into the performance of your existing locations, such as foot traffic patterns, visitor demographics, and peak times. These insights allow you to optimize staffing, inventory management, and marketing efforts, leading to more efficient operations and higher profitability.
Absolutely. MyTraffic prioritizes data privacy and fully complies with GDPR requirements. We use anonymized and aggregated data, ensuring that no personal information is identifiable. Our robust data-handling practices mean you can rely on secure, privacy-conscious insights while remaining fully compliant with all data protection laws.
Using MyTraffic for expansion strategies offers several benefits:1. Data-Driven Decisions: Make informed decisions with precise analytics and insights based on real data.2. Risk Reduction: Identify locations with the highest success potential and avoid low-yield areas.3. Resource Optimization: Allocate your budget and resources more effectively by targeting the best opportunities.4. Increased Competitiveness: Stay ahead of the competition by better understanding foot traffic trends and visitor behaviors.
MyTraffic is particularly beneficial for: 1. Retail: For selecting the best store locations and analyzing performance. 2. Real Estate: To evaluate site attractiveness and expansion potentials. 3. Municipalities: For planning and improving urban mobility. 4. Service Companies: To optimize the placement of services like EV charging stations. 5. Shopping Centers: To understand foot traffic and enhance the customer experience.