Location Intelligence for Smarter Business Decisions

Turn data into actionable insights with MyTraffic’s leading location intelligence software.

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London
269 Oxford Street, London
MON
TUE
WED
Thu
FRI
SAT
SUN
206K
Visitors / week
+27%
on Saturdays
27K£
Purchasing power
Paris
76 av des Champs Elysées, Paris
MON
TUE
WED
Thu
FRI
SAT
SUN
440K
Visitors / week
+84%
on Saturdays
29K€
Purchasing power
Madrid
25 Gran Vįa, Madrid
MON
TUE
WED
Thu
FRI
SAT
SUN
328K
Visitors / week
+36%
on Saturdays
20K€
Purchasing power
Roma
264 Via del Corso, Roma
MON
TUE
WED
Thu
FRI
SAT
SUN
240K
Visitors / week
+31%
on Saturdays
21K€
Purchasing power
Berlin
26 Kurfürstendamm, Berlin
MON
TUE
WED
Thu
FRI
SAT
SUN
440K
Visitors / week
+84%
on Saturdays
29K€
Purchasing power

600+ companies trust us

Unmatched Accuracy in Location Data

No guesswork - just actionable insights that drive results.
We invest millions annually to gather high-quality data from 100+ sources. So that you can analyse 10M locations with a 5-10 meter accuracy.

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Best-in-Class Predictive Analytics

Know where to expand, before your competitors do.
We predict annual footfall and revenue potential at any location up to 5 years into the future.

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Comprehensive, Easy-to-Use Platform

Whether you’re managing one site or a global network, our platform delivers the flexibility and depth you need to make informed, profitable decisions; fast.

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Our customers are
our best ambassadors

We save time and money by only prioritising the investigation of high-potential locations.

Geoffrey Roland

Head of geomarketing and customer insights

80% of our new openings outperform our forecasted revenues

Marcel Cézar

Franchise Director

Retailers must be equipped with location insights to face changes in customers' behaviours.

Stefan Albert

Senior Corporate Real Estate

We reduce the risks associated with expansion and increase the performance of our network.

Erwan De Guichen

CEO

What makes us #1 ?

The quality of our insights

Our market expertise and the knowledge of our customers' specific needs make our offer unique.

Market-leading data accuracy

Our data quality is acknowledged by the entire market. 10M locations analyzed with a 5-10 meters accuracy.

A comprehensive tool trusted by industry leaders

We have partnerships with leading Retailers, Brokers, and public administrations.

A continuously improving suite of solutions

Frequent launch of exclusive insights makes us by far the most advanced solution.

Q&As

Location intelligence uses data such as foot traffic, demographic trends, and consumer behavior to provide insights into how people interact with physical spaces. With MyTraffic, you can optimize your locations, find the best spots for expansion, and enhance marketing strategies—all based on real-time, accurate data that drives better business decisions

Our platform uses predictive analytics to identify high-potential areas for growth. MyTraffic analyzes a range of factors like footfall, consumer demographics, and competitor presence to pinpoint the best locations for new stores or branches. This minimizes risk and ensures that you are expanding into locations with the highest chance of success.

MyTraffic stands out through our unmatched data accuracy, quality of the insights, and a platform that is both powerful and easy to use. We’re trusted by industry leaders across multiple sectors for our reliable data and advanced analytics, which provide a competitive edge. Plus, our predictive capabilities give you forward-looking insights that drive growth, not just reactive data.

Foot traffic data allows you to target specific areas and analyze the effectiveness of your campaigns. By knowing which locations see the most visitors and when, you can optimize your ad spend, attract the right audience, and measure campaign impact more effectively. MyTraffic provides the insights needed to maximize marketing ROI.

We aggregate data from multiple reliable sources, including GPS signals, mobile devices, and more. Our cutting-edge algorithms ensure that the insights you receive are both accurate and actionable, so you can trust the data to make informed business choices.

Not at all! MyTraffic is designed with ease of use in mind. Our intuitive interface allows you to access complex data and insights without needing any technical expertise. Whether you're a business leader or a marketing manager, you’ll be able to navigate the platform easily and get the insights you need in just a few clicks.

MyTraffic gives you deep insights into the performance of your existing locations, such as foot traffic patterns, visitor demographics, and peak times. These insights allow you to optimize staffing, inventory management, and marketing efforts, leading to more efficient operations and higher profitability.

Absolutely. MyTraffic prioritizes data privacy and fully complies with GDPR requirements. We use anonymized and aggregated data, ensuring that no personal information is identifiable. Our robust data-handling practices mean you can rely on secure, privacy-conscious insights while remaining fully compliant with all data protection laws.

Using MyTraffic for expansion strategies offers several benefits:‍1. Data-Driven Decisions: Make informed decisions with precise analytics and insights based on real data.2. Risk Reduction: Identify locations with the highest success potential and avoid low-yield areas.3. Resource Optimization: Allocate your budget and resources more effectively by targeting the best opportunities.4. Increased Competitiveness: Stay ahead of the competition by better understanding foot traffic trends and visitor behaviors.

MyTraffic is particularly beneficial for:‍ 1. Retail: For selecting the best store locations and analyzing performance. 2. Real Estate: To evaluate site attractiveness and expansion potentials. 3. Municipalities: For planning and improving urban mobility. 4. Service Companies: To optimize the placement of services like EV charging stations. 5. Shopping Centers: To understand foot traffic and enhance the customer experience.

Unlock the full potential of location intelligence with MyTraffic

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