Drive Smarter Decisions with Mobility Data

Gain real-time insights into movement patterns, urban trends, and drive growth with actionable flow analytics.

Ask your question to MyTraffic AI assistant for geospatial analytics

London
269 Oxford Street, London
MON
TUE
WED
Thu
FRI
SAT
SUN
206K
Visitors / week
+27%
on Saturdays
27K£
Purchasing power
Paris
76 av des Champs Elysées, Paris
MON
TUE
WED
Thu
FRI
SAT
SUN
440K
Visitors / week
+84%
on Saturdays
29K€
Purchasing power
Madrid
25 Gran Vįa, Madrid
MON
TUE
WED
Thu
FRI
SAT
SUN
328K
Visitors / week
+36%
on Saturdays
20K€
Purchasing power
Roma
264 Via del Corso, Roma
MON
TUE
WED
Thu
FRI
SAT
SUN
240K
Visitors / week
+31%
on Saturdays
21K€
Purchasing power
Berlin
26 Kurfürstendamm, Berlin
MON
TUE
WED
Thu
FRI
SAT
SUN
440K
Visitors / week
+84%
on Saturdays
29K€
Purchasing power

600+ companies trust us

Identify the best store location with Flow Tracking

Determine at a glance the potential of a new location and never fail an opening thanks to MyTraffic's data :
- footfall data
- demographic data
- catchment area of your competitors
- cannibalization of existing stores
...

Peak Flow Analysis

Identify peak traffic times for optimal engagement. Gain a clear view of peak traffic hours and high-density areas with MyTraffic’s flow analytics. Our platform helps you determine when and where visitor flow is at its highest, allowing you to allocate resources effectively, improve staffing, and enhance customer satisfaction during busy periods.

Multi-Location Flow Comparisons

Gain consistent insights across all your sites. With MyTraffic, access flow data from multiple locations, making it easy to compare and optimize performance chain-wide. Whether managing two sites or twenty, our flow insights allow you to standardize successful strategies, streamline customer journeys, and drive growth across your entire network.

Our customers are
our best ambassadors

Tools like MyTraffic help support decisions with concrete data, which is important when justifying new sites internally or comparing options across markets.

Juan Carlos Martin

Head of Expansion Retail

We save time and money by only prioritising the investigation of high-potential locations.

Geoffrey Roland

Head of geomarketing and customer insights

80% of our new openings outperform our forecasted revenues

Marcel Cézar

Franchise Director

We reduce the risks associated with expansion and increase the performance of our network.

Erwan De Guichen

CEO

What sets us apart?

The European leader

Trusted by 600 leading companies across Europe.

The best data on the market

Our data quality is acknowledged by the entire market. 10M locations analyzed with a 10 meters accuracy.

The most actionable products

We have designed specific products to serve our customers and answer their specific needs. That's why we are by far the most advanced solution.

Dedicated experts

Our consultants will advise you to make the best decisions. You'll receive a dedicated onboarding, live support and trainings for your team.

Q&As

”Flow” refers to the movement patterns of visitors within a physical location. By analyzing flow, MyTraffic helps you understand where customers spend the most time, which areas are popular, and how they navigate your space. This insight allows you to optimize store layouts, improve staffing, and create more engaging customer experiences.

We aggregate data from multiple reliable sources, including GPS signals, mobile devices, and more. Our cutting-edge algorithms ensure that the insights you receive are both accurate and actionable, so you can trust the data to make informed business choices.

Not at all! MyTraffic is designed with ease of use in mind. Our intuitive interface allows you to access complex data and insights without needing any technical expertise. Whether you're a business leader or a marketing manager, you’ll be able to navigate the platform easily and get the insights you need in just a few clicks.

MyTraffic gives you deep insights into the performance of your existing locations, such as foot traffic patterns, visitor demographics, and peak times. These insights allow you to optimize staffing, inventory management, and marketing efforts, leading to more efficient operations and higher profitability.

Absolutely. MyTraffic prioritizes data privacy and fully complies with GDPR requirements. We use anonymized and aggregated data, ensuring that no personal information is identifiable. Our robust data-handling practices mean you can rely on secure, privacy-conscious insights while remaining fully compliant with all data protection laws.

Using MyTraffic for expansion strategies offers several benefits:‍1. Data-Driven Decisions: Make informed decisions with precise analytics and insights based on real data.2. Risk Reduction: Identify locations with the highest success potential and avoid low-yield areas.3. Resource Optimization: Allocate your budget and resources more effectively by targeting the best opportunities.4. Increased Competitiveness: Stay ahead of the competition by better understanding foot traffic trends and visitor behaviors.

MyTraffic is particularly beneficial for:‍ 1. Retail: For selecting the best store locations and analyzing performance. 2. Real Estate: To evaluate site attractiveness and expansion potentials. 3. Municipalities: For planning and improving urban mobility. 4. Service Companies: To optimize the placement of services like EV charging stations. 5. Shopping Centers: To understand foot traffic and enhance the customer experience.

Start making smarter, faster decisions with mobility data

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