Retail competitor analysis to beat the competition

Benchmark your retail network performance vs your top competitors and unlock new insights.

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London
269 Oxford Street, London
Store A
Store B
Store A
Store B
Store A
Store B
-3.7%
Visitors / week
+2.7%
of families
-1.7K£
Purchasing power
Paris
76 av des Champs Elysées, Paris
Store A
Store B
Store A
Store B
Store A
Store B
+0.2%
Visitors / week
-8.4%
of Families
+9.2K£
Purchasing power
Madrid
25 Gran Vįa, Madrid
Store A
Store B
Store A
Store B
Store A
Store B
-3.2%
Visitors / week
-6.4%
of families
-2.3K£
Purchasing power
Roma
264 Via del Corso, Roma
Store A
Store B
Store A
Store B
Store A
Store B
+2.4%
Visitors / week
+8.1%
of families
+2.1K£
Purchasing power
Berlin
26 Kurfürstendamm, Berlin
Store A
Store B
Store A
Store B
Store A
Store B
+44%
Visitors / week
+2.4%
of families
+9.6K£
Purchasing power

600+ companies trust us

See how your store visits stack up against the competition

Determine at a glance the performance of your competitors, know who visits their stores :
- Footfall & Vehicle Flow Data: Understand how many visitors visit your competitors.
- Demographic Insights: See who’s visiting competitor stores and how that compares to your customer base.
- Competitor Catchment Areas: Identify areas where competitors are gaining ground.
- Cannibalization Analysis: Understand where your stores and competitors may be competing for the same customers.

Access a dashboard to understand your performance vs your competition

With CompetitionIQ, access a personnalized dashboard to evaluate:
- Your store network’s performance, region by region.
- Store-level insights to identify underperforming locations and areas for growth.

Get your market penetration analysis

Understand your exact market penetration using footfall data, and track its evolution over time:
- Weekly & Quarterly Trends: See how your market share evolves and spot emerging opportunities.
- Growth Areas: Identify regions or stores where you’re gaining or losing ground compared to competitors.

Insights for your marketing strategy made by retail experts

With MyTraffic, you don’t just get raw data, you get customized, expert-driven analysis designed to maximize your retail strategy.
- Industry Expertise : Our consultants have years of experience in retail.
- Customized Insights : No two retailers are alike. That’s why our consultants take the time to understand your market, your competitors, and your objectives.
- Strategic Guidance : Beyond numbers, our team helps you form strategic recommendations that improve your positioning.

Our customers are
our best ambassadors

We save time and money by only prioritising the investigation of high-potential locations.

Geoffrey Roland

Head of geomarketing and customer insights

80% of our new openings outperform our forecasted revenues

Marcel Cézar

Franchise Director

Retailers must be equipped with location insights to face changes in customers' behaviours.

Stefan Albert

Senior Corporate Real Estate

What sets us apart?

The European leader

Trusted by 600 leading companies across Europe.

The best data on the market

Our data quality is acknowledged by the entire market. 10M locations analyzed with a 10 meters accuracy.

The most actionable products

We have designed specific products to serve our customers and answer their specific needs. That's why we are by far the most advanced solution.

Dedicated experts

Our consultants will advise you to make the best decisions. You'll receive a dedicated onboarding, live support and trainings for your team.

Q&As

The analysis typically takes around 3 weeks, although this timeframe may vary based on the number of competing brands and the geographical scope.

We aggregate data from multiple reliable sources, including GPS signals, mobile devices, and more. Our cutting-edge algorithms ensure that the insights you receive are both accurate and actionable, so you can trust the data to make informed business choices.

Not at all! MyTraffic is designed with ease of use in mind. Our intuitive interface allows you to access complex data and insights without needing any technical expertise. Whether you're a business leader or a marketing manager, you’ll be able to navigate the platform easily and get the insights you need in just a few clicks.

MyTraffic gives you deep insights into the performance of your existing locations, such as foot traffic patterns, visitor demographics, and peak times. These insights allow you to optimize staffing, inventory management, and marketing efforts, leading to more efficient operations and higher profitability.

Absolutely. MyTraffic prioritizes data privacy and fully complies with GDPR requirements. We use anonymized and aggregated data, ensuring that no personal information is identifiable. Our robust data-handling practices mean you can rely on secure, privacy-conscious insights while remaining fully compliant with all data protection laws.

Using MyTraffic for expansion strategies offers several benefits:‍1. Data-Driven Decisions: Make informed decisions with precise analytics and insights based on real data.2. Risk Reduction: Identify locations with the highest success potential and avoid low-yield areas.3. Resource Optimization: Allocate your budget and resources more effectively by targeting the best opportunities.4. Increased Competitiveness: Stay ahead of the competition by better understanding foot traffic trends and visitor behaviors.

MyTraffic is particularly beneficial for:‍ 1. Retail: For selecting the best store locations and analyzing performance. 2. Real Estate: To evaluate site attractiveness and expansion potentials. 3. Municipalities: For planning and improving urban mobility. 4. Service Companies: To optimize the placement of services like EV charging stations. 5. Shopping Centers: To understand foot traffic and enhance the customer experience.

Start building your marketing strategy with footfall data

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