Same brand, same city, radically different dynamics.

This study explores how three Bolia stores located across the Paris area attract the same high-income, design-conscious audience, yet operate under very different local dynamics. Using Geoblink by MyTraffic footfall and mobility data, we analyze how office districts, cultural hubs, and residential neighborhoods each shape visitor profiles, behaviors, and commercial potential.

The results are clear: location doesn’t just influence traffic volume, it defines visit intent, dwell time, travel distance, and ultimately how a store performs. By comparing these three environments, the study highlights why successful retail expansion depends on understanding micro-location dynamics, not just brand strength.