Retail
Restaurants

We tracked 25 US-listed brands across 7 European markets for a full year. Sharp foot traffic declines were followed by stock drops 61% of the time.

Wall Street watches earnings calls. We watched the front door. For 12 months, we tracked 25 US-listed retailers and F&B brands across 7 European markets, testing one focused question: does European foot traffic carry a detectable signal ahead of US stock price moves?

The full answer, including the brand-by-brand breakdown, the sector where the signal concentrated, and the cases where it broke down completely, is in the study. It's free, it's exploratory, and it's a data layer no American competitor can replicate. Download it below.

Anthony Wilkinson

Growth Content Manager at MyTraffic

We tracked 25 US-listed brands across 7 European markets for a full year. Sharp foot traffic declines were followed by stock drops 61% of the time.

Download the study

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