Discover the real impact of the opening of Shein’s first-ever store at BHV Le Marais on foot traffic and visitor profiles, analyzed by MyTraffic.

What really happened when the Shein store opened at BHV Le Marais?
On November 5, the opening of the world’s first permanent Shein store, located in the heart of BHV Le Marais, generated exceptional media attention. Between consumer curiosity, a massive influx of visitors, and ongoing debates around fast fashion, this physical retail launch represented a major strategic milestone, both for Shein and for the Parisian department store.

But beyond the buzz, what was the real impact on BHV’s foot traffic?

To answer this question, MyTraffic analyzed pedestrian flow trends before, during, and after the opening, drawing on precise, objective data to measure the store’s true effect.