Charging Point Operators

New electric car brands spotted on the highway

The electric vehicle market is booming in Europe. From historical manufacturers to new entrants, the automotive landscape is undergoing a complete transformation. But with this revolution comes a growing demand for charging infrastructure. Let's discover together how this market is transforming.

The evolution of the market in Europe

In just a few years, the European automotive market has undergone a true revolution. In 2019, electric cars represented only about 3% of total registrations. A year later, they already reached 10% of all new cars registered.

Source : European Environment Agency

The growth continues to progress at an impressive rate. In 2023, nearly one in four vehicles registered in Europe was electric. This rapid growth is driven by the gradual decrease in battery costs, public policies, and an increasingly wide range of different models.

If you drive often, you've seen it with your own eyes: there are more and more electric vehicles on the road. For charging station installers, this dynamic represents a strategic opportunity that brands like Greenspot are looking to seize by offering innovative solutions.

A heterogeneous evolution by country

While the growth of the electric market is visible across Europe, it is not progressing at the same rate in every country.

Scandinavian countries are "early adopters": in Norway, more than 90% of new cars registered are now electric or hybrid. The success of these vehicles is explained by an aggressive public policy:

"The government's objective is to completely decarbonize the Norwegian car fleet (electric or hydrogen) by 2025. Thus, a wide range of measures encourage ecological choices: bonuses, preferential rates for parking, tolls and ferries, use of bus and taxi lanes." - VisitNorway

Other countries like France and Germany stand out by the total volume of electric cars sold, even if their proportion does not represent more than 25% of new registrations. These markets thus observe a significant, but more gradual, increase.

Throughout Europe, financial incentives play a key role. Most public institutions offer subsidies, whether it's a €5000 reduction on purchase in Austria or a 40% reduction on the registration tax in Denmark.

Source : European Environment Agency

For charging station installers, this heterogeneity is far from being a hindrance, but an opportunity. Each market evolves at its own pace, but all converge towards the same objective. The need for reliable and well-located infrastructures, however, continues to increase.

Electric car brands on the road

The Tesla Model Y

The well established electric car brands

On European roads, brands offering electric and hybrid models maintain a prominent place in the electric landscape. Volkswagen continues to assert its presence thanks to its ID.4 and ID.7 models, which attract more and more buyers. BMW maintains stable growth with a strategy focused on the high-end market.

But it's impossible to talk about electric vehicles without mentioning Tesla. The American pioneer, long the undisputed leader, is the only brand in the European top 10 to have seen a drop in its sales. A 37% decline between July 2024 and 2025. A notable drop in a rapidly expanding market. Nevertheless, its Model 3 and Model Y remain the two most delivered electric cars in Europe, proving that Tesla retains a loyal customer base.

The challengers

The Renault Zoé

Behind these well-established brands, a second wave of manufacturers is emerging as challengers.

Renault continues to capitalize on the experience gained with the Zoé and the growing success of the Mégane E-Tech. Škoda, with the Enyaq, relies on reliability and value for money, while Hyundai and Kia, from South Korea, attract with their technological innovation and above-average autonomy.

These brands, although less represented throughout Europe, remain important due to their presence in key countries. They offer well-equipped, accessible, and readily available vehicles; a major asset in a market often hampered by delivery times.

The brand new chinese EV brands

The BYD Seal

But the big news on European roads now comes from the East. Chinese brands are making a remarkable entry and accelerating the market transformation. At the forefront, BYD is already establishing itself as one of the top ten best-selling manufacturers in Europe. Its success is based on competitive prices, manufacturing quality, and especially a technological mastery of batteries, an area in which Chinese brands have excelled for years.

And BYD is just the first of a long series. Players like Xpeng, MG Motor, and Geely are gradually gaining ground on the European market, each with an ultra-competitive offering.

For charging station installers, this multiplication of players is excellent news: more brands, more models, more electric drivers, and therefore, more stations needed.

To resume

The electric vehicle market is experiencing rapid growth in Europe, with nearly 23% of vehicle sales in 2023. For charging station installers, this dynamic represents a major opportunity. The need for charging infrastructure continues to increase, and each new brand on the road generates additional demand.

If you are looking for a solution to optimize the location of your charging stations, contact us and discover EVConnect, the leading solution in Europe.

👉 Request a Demo Now

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