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SiteSeer alternatives: how Gini by MyTraffic compares
SiteSeer has spent a decade helping American retailers pick sites. But its own order page marks every report U.S. only, and its visitor foot traffic file stops at the US border. Gini by MyTraffic measures real footfall across 18 countries in Europe and the USA, then answers in plain language. That's the gap
Why Gini is better than SiteSeer
Data tells you what happened. Gini tells you what to do next. That is the difference between a foot traffic platform and a location intelligence companion.
SiteSeer alternatives usually come down to one question: which markets do you need? SiteSeer Professional is retail site selection software built by SiteSeer Technologies in Boise, Idaho, and is limited to the U.S. only.
Gini by MyTraffic covers 18 countries across Europe and the USA. If your entire network sits in America, SiteSeer and Gini are on the same level.
What is SiteSeer?
SiteSeer Technologies launched in 2016 when ROIC analytics, a Boise consultancy run by Danielle Yanskey and Tom Kessler, merged with Andy Straker's x-span results and its Site Decision Systems platform. SiteSeer Professional is the successor to that platform.
The company is small and privately held. It has taken no outside funding, and the headcount is in the single digits.
The product covers mapping, trade area analysis, demographic data, POI data, customer analytics, competitive assessment, site scoring, whitespace analysis, territory optimisation and sales forecasting through both analog and machine learning models. Its customers are US retailers, restaurant chains, franchisors, tenant rep brokers, shopping centre developers and economic development teams.
Why teams look for a SiteSeer alternative
Europe isn't an option
Demographics, income, business locations and consumer expenditure carry US and Canada. Visitor foot traffic, real estate data and points of interest carry the US flag alone. For any teams preparing an international expansion, this limitation is extremely important, and swapping softwares midway through an expansion could be problematic.
The mobility layer isn't proprietary
SiteSeer's own headline for its data page is that it is powered by third-party data, and its foot traffic partners are PlaceIQ, INRIX and Azira. PlaceIQ was acquired by Precisely in 2022 and now sits inside an advertising measurement product family. Azira is the renamed Near Intelligence, which filed for Chapter 11 in December 2023 and had a liquidation plan confirmed in March 2024. This constant changing of suppliers has the adverse effect of not having stable, historical data to make consistent decisions with.
The software can be very technical
Model Builder, scorecards and thematic maps are configured by you or by SiteSeer's services team. There is no natural-language layer, meaning getting to any sort of insight can take minutes or hours rather than just a few seconds.
Gini by MyTraffic vs SiteSeer
Run the same brief in both tools and the difference is not features. It is how your interface with the date, or even whether the data exists in the first place.
Ask SiteSeer to score a high street address in Lyon, Milan or Manchester and it won't give you an answer. The demographic and the visitor foot traffic data stop at the US border.
Gini by MyTraffic measures footfall from first-party mobile GPS signals across Portugal, Spain, Italy, France, Belgium, Netherlands, Germany, Switzerland, Austria, UK, Ireland, Denmark, Finland, Sweden, Norway, Poland, Hungary and the USA. Same methodology in every market, so a Warsaw catchment area and a Rotterdam one are actually comparable. That matters when you want to rank six countries by growth opportunity.
The alternative is stitching the picture together from local vendors: one for France, another for the DACH region, a mobile operator panel for Spain. But every time you do this, you have to compare data that can't be compared due to the way it is measured or collected.
This is also where the workflow gap widens. European expansion planning means reconciling different retail formats, opening hours, transport patterns and consumer profiles. Ask Gini a question in plain English and it runs the analysis, then produces the executive summary you can share in a mail just a few seconds later. You don't need a dedicated data analyst.
Where each platform wins
Screening a single US address
SiteSeer and Gini both have their advantages. This is more a question about how you prefer interfacing with data: natural language with an AI, or compiling data and dashboards maually.
Planning a European expansion
Gini by MyTraffic, because SiteSeer has no European data to plan with. Measured footfall, visitor profiles and store network performance across 18 countries, ranked in one pass rather than assembled country by country from local vendors.
Filling vacant retail space
Again, this is a use case where both have their own strengths and weaknesses. Void Analysis Pro tells a landlord which categories are underserved in a trade area, and Retail Match surfaces chains whose existing locations resemble the vacant one. Gini can do exactly the same, and create a report with a list of all the brands you can reach out to and what argument to use for each.
Forecasting revenue for a new site
Close, and it depends on how you like to work. SiteSeer builds analog and machine learning models with its professional services team, tuned to your own sales history over a period of weeks or months. Gini can forecast revenue at any address in seconds from your network's performance, then shows the reasoning behind the number. One is a bespoke model. The other is an answer today, than you can train and fine tune yourself in just a half hour. Ask yourself: "which of these two reports would my board rather have?".
Monitoring a network you already operate
Gini by MyTraffic. SiteSeer is organised around evaluating new sites and markets. Gini can track how existing stores perform against their catchment, flags underperformers, and runs cannibalisation analysis when you add a location nearby. For multi-site operators and franchise networks, that ongoing view is usually what triggers the search for alternatives to SiteSeer in the first place.
Who should stay with SiteSeer?
There are 2 cases where SiteSeer is the right answer and Gini by MyTraffic is not.
- You operate only in the United States and Canada, and you want a site selection specialist. SiteSeer has been modelling American retail since its founders ran ROIC analytics, and its Location Profiles library holds site-selection templates for thousands of US chains.
- You want a one-off number without a subscription. While MyTraffic also has similar offerings, a SiteSeer demographic report costs $89, a detailed one $149, and a Void Analysis Pro report $299.99. For a broker running four reports a year, you'll definitely save money this way.
How to choose between SiteSeer and Gini
Answer these three questions questions.
Where are your next ten sites?
Any of them outside the US or Canada, and SiteSeer cannot help you evaluate them. That single fact settles most of these comparisons.
Who does the analysis?
If you have an internal analyst who enjoys building models, SiteSeer's configurability rewards that. If your expansion director needs the answer before Thursday's meeting without filing a request, Gini is built for that person.
How do you want to buy?
SiteSeer's pay-per-report route can be cheaper for occasional use, but can quickly scale. Gini starts at €249 per month on a self-serve plan, with a free trial and no demo gate.
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Gini by MyTraffic
Gini by Mytraffic is a European AI-powered location intelligence tool built for business decision-makers. It uses GPS mobility data to analyze foot traffic, trade areas, visitor profiles, and market potential across multiple European markets. Rather than delivering dashboards to interpret, Gini answers questions in natural language and guides users through complex workflows.
SiteSeer
SiteSeer is retail site selection and market analysis software from SiteSeer Technologies, LLC, a privately held company based in Boise, Idaho with engineering in Atlanta. It launched in 2016 when the consultancy ROIC analytics merged with x-span results, whose Site Decision Systems platform was the predecessor to SiteSeer Professional.
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Q&As
How do conversations work?
Conversations are used to run workflows and analyses in Gini. Each plan includes a monthly conversation allowance, with the exception of the "Plus" plan with unlimited credits. Unused conversations do not roll over to the next billing period.
Can I upgrade or downgrade my plan?
You can change your plan at any time. Upgrades take effect immediately, while downgrades apply at the next billing cycle.
What geographies are covered?
Covered geographies include coverage across Western Europe, Eastern Europe, Scandinavia, Portugal, and the DACH region.
How does AI simplify the user experience in Gini?
Gini is designed as an interface that speaks the language of the business. AI helps structure complex questions, guide analysis, and surface insights—making advanced territorial intelligence accessible without sacrificing depth.
How do Gini workflows handle complex questions so quickly?
Gini workflows structure complex analyses into guided, end-to-end processes. By embedding best practices, data, and AI, they turn what used to take weeks into decision-ready outputs delivered in minutes.Direct integrations with major language models on the market also provides flexibility and performance.
What kind of outputs does Gini produce?
Gini goes beyond dashboards. Through its Artifact Factory, it produces concrete, shareable outputs: executive summaries, analyses, and deliverables designed to support real decisions.
Can we use our own data in Gini?
Yes. Gini allows you to bring your own data directly into the platform—either through direct inputs or API connections—combining internal data with Place DNA to unlock deeper, decision-ready intelligence.
Is Gini dependent on a single AI model or provider?
No. Gini is model-agnostic by design. It orchestrates multiple AI models and providers to ensure each task uses the most appropriate intelligence—without lock-in.
Why could some requests be really slow?
Our infrastructure is optimized for high-performance spatial queries. You get deep-dive reports in seconds that used to take consultants weeks. Key point: Before, it was a consulting service that took on average 10 days, now it takes 7 minutes.
Is all data uploaded or added to gini freemiun fully confidential and securely handled?
Yes, all data uploaded or entered into GINI (including the freemium version) is treated as confidential and handled securely.
MyTraffic applies strict technical and organizational measures to protect data, including secure hosting infrastructure, restricted access controls, and encryption.
Any content provided by users (such as prompts or uploaded documents) remains the property of the user and is processed solely for the purpose of delivering the service.You can find more details about our data protection and confidentiality commitments in our GINI Terms of Service. We can also provide, upon request, additional documentation regarding our data governance, security, and privacy framework
