Alexandre Serrano

Head of Lead Generation at MyTraffic

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About

Alexandre is Head of RevOps, Lead Gen at MyTraffic. He builds and optimizes the systems and processes behind lead generation, aligning sales, marketing and data to drive predictable, scalable growth.

Articles

Braderie de Lille: What the footfall data reveals about your city's attractiveness

Attendance fell 43% in 2025. Here is what the footfall data shows about visitor origins, engagement, and the 5 metrics every city manager should track.

March 25, 2026

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