Jules Greffier

Jules Greffier was a Solution Engineer at MyTraffic between July 2025 and January 2026, in the Professional Services team inside the Business Value department. He built custom location intelligence analyses for clients in retail, commercial real estate, consulting, city planning, consumer goods and advertising.

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Most of his work was on electric vehicle charging. He developed the analysis behind charging network expansion across Europe for operators including Electra, Powy and DriveCo, which meant answering a question the sector has little history to draw on: whether a charging site will be used enough to pay for itself, before any charger exists there. He also worked on sales forecasting and territory prediction models for the expansion of large food chains, and managed delivery of those projects alongside the customer success, tech and data acquisition teams.

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His two MyTraffic studies come out of that work. One asks how to predict the future performance of an ultra-fast charging station. The other looks at whether certain towns are ghost towns or overlooked opportunities.