Lauren Lehmann was Senior Customer Consultant for EMEA at MyTraffic in 2025, based in Barcelona. She delivered the analytical reports and studies that answered specific client questions, supported the sales team on consulting packages before the sale, and worked with customer success managers and account executives on retention and renewals.
She came to location data from enterprise software rather than from geospatial analysis. She spent close to two years at Zeotap as Senior Enterprise Customer Success Manager for EMEA, advising European enterprise clients on a customer data platform, and before that a year at Salesforce in Dublin as Senior Account Executive for France on Marketing Cloud.
That background shows in what she chose to write about: the marketing side of location data rather than the property side. Her two MyTraffic studies reflect it. One examines sport retail in France. The other compares TikTok, Instagram and television to ask where channel strategy needs to adapt, using visit data to connect advertising exposure to what happens in a store, which is the question her previous two employers both sold tooling for and neither could answer with physical footfall.
Lauren Lehmann
is an expert in
Retail, Out-of-home advertising, Market benchmarking, Customer success
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