MyTraffic Team

The one who brought you Gini

Connect

About

The MyTraffic team builds Gini, the AI-powered location intelligence companion trusted by 600+ companies across Europe. Combining foot traffic data, sociodemographic insights and market benchmarking, the team helps retail, real estate, F&B and mobility brands turn footfall and geospatial data into site selection, expansion and network optimization decisions.

Articles

Meet Gini, the worlds first AI location intelligence tool

What is Gini? The leading AI for location intelligence and site selection.

Gini by MyTraffic is the world leading AI location intelligence tool. Analyse any market, select any site, plan any territory, faster than ever.

March 12, 2026

How to encourage impulse purchases using location data

Learn how retailers can increase impulse purchases during the holidays using three proven, data-driven tactics applied at store level.

January 21, 2026

How mobility data reveals visitor behaviour in commercial real estate

Discover how mobility data helps retailers and real estate players understand visitor behaviour, analyse footfall patterns and optimise commercial assets.

January 20, 2026

How to choose the right location for your business? - MyTraffic

How to choose the right location for your business? The ultimate data-driven guide

Discover how to choose the best location for your business with a clear, data-driven, five-step expansion method.

December 19, 2025

What is your real catchment area ?

Discover what a real catchment area is, why it matters, and how GPS-based mobility data outperforms theoretical models and how it can help you understand your true customers, optimise your strategy, and accelerate growth.

December 10, 2025

The Geoblink new countries roadmap for 2026

Geoblink by MyTraffic continues its european expansion in 2026

Geoblink by MyTraffic expands to four new countries, offering brands broader, reliable insights to drive smarter European expansion decisions.

November 21, 2025

New electric car brands spotted on the highway

The electric vehicle market is booming in Europe. From historical manufacturers to new entrants, the automotive landscape is undergoing a complete transformation. But with this revolution comes a growing demand for charging infrastructure. Let's discover together how this market is transforming.

October 23, 2025

Empower your decisisions with location intelligence

Start a free trial