MyTraffic Team

The MyTraffic editorial team produces the market studies and guides. The team is led by Pauline Paris, CMO, and includes Anthony Wilkinson, Luna Dréau alongside the wider MyTraffic marketing team.

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The process is the same for every piece. Something happens in a market. The team looks at how the story is being told publicly, then tests that narrative against MyTraffic's own mobility data, which covers more than 10 million locations at 10 metre accuracy across 18 countries. Where the two disagree, the disagreement is the story. Each piece ends with what a business in the affected sector should do differently, because a finding that stops at being a finding is not much use to a retailer choosing a site.

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Sources are a mix of publicly available information, MyTraffic's proprietary footfall dataset and public survey data. Figures are quantified against the company's own data before publication rather than reported as found.

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The team's published work covers European high street rankings, out-of-town shopping destinations, and sector studies on fast food in the UK, cosmetics in Germany and Spanish retail, drawing on work with more than 600 clients across Europe.