We reduced our commercial vacancy rate by 26%.

Anne-Karine Ivanov

City centre manager

Develop city centre business and reduce commercial vacancy.

Product used

commercial vacancy since 2018
registered shops
inhabitants in town
41 000
Without MyTraffic
  • Reliance on static and broader data
  • Higher commercial vacancy rates
  • Challenges in urban planning efficiency
With MyTraffic
  • Dynamic and precise footfall data
  • Significant reduction in commercial vacancy
  • Enhanced urban planning and development

The city of Thionville relies on Mytraffic to attract investors and project leaders.

What are your challenges?

Anne-Karine Ivanov: We've been restructuring our city centre since 2016. We aim to go from 41000 inhabitants today to 50000 in 10 years. We have projects around town planning and public spaces, but also around commercial strategies and events. It is an exciting project.

How were you doing without Mytraffic?

A-K. I.: We did not have dynamic footfall data. We were doing collaborative studies with Chambers of Commerce, but it was with static data, on larger scopes.

Today, we use Mytraffic for 30 locations in Thionville to guide projects sponsors and city center's investors.

Why did you choose Mytraffic?

A-K. I.: I was hired in 2019 to develop city centre's businesses and reduce commercial vacancy rate.

We chose Mytraffic instead of other footfall analysis solution to avoid hardware's issues like installation and maintenance. This software offers a great user experience, allowing us to have access to dynamic foot traffic information.

What are the results regarding the support to projects sponsors?

A-K. I.: Since 2018, vacancy rate went from 22% to 16%. Mytraffic contributed to this result, as it is one of the tools we provide to investors to assist them during their projects. When we speak to retailers and investors, we show them footfall data, by day and by hour. It is impacting their final decision as data are transparent and accurate.

And to go further?

A-K. I.: Mytraffic is a global tool allowing me to analyse the commercial development of our city centre, and how attractive it is. I truly hope every local authorities will soon use it. It could also be used by town planners, mobility delegates and events planners to maximise their actions and be more efficient.

Discover how to use footfall data to boost your city centre

Former quality manager at the Thionville tourist office with more than 15 years' experience as a lecturer in the tourism sector, Anne-Karine Ivanov is now city centre manager of Thionville.

Anne-Karine Ivanov

City centre manager

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