Could you introduce Cushman and the company's main missions?

Cushman & Wakefield is one of the top three global leaders in corporate real estate services. Our mission is to support real estate professionals by offering expert advice on leasing, sales, asset management, and project management, whether for offices, retail spaces, or logistics platforms.

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What are your challenges in terms of commercial and marketing strategy, especially in a competitive environment?

In a competitive market, it is essential to combine comprehensive and up-to-date data with our on-the-ground expertise to offer our clients an in-depth and relevant understanding of their sector.

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Why did you choose the MyTraffic solution to consolidate your development strategy?

MyTraffic provides us with historical and updated data on footfall, which enhances our services by offering our clients a more complete and strategic analysis of their projects.

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How does MyTraffic help you on a daily basis in understanding your catchment area and competitive environment?

MyTraffic allows us to validate our analyses and demonstrate objectively why one location is more favorable than another. These insights enable us to provide strategic and comprehensive information, thus speeding up our clients' decision-making process.