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What is Franchise Expo Paris?
Franchise Expo Paris is the essential event for prospective franchisees looking to launch, and for franchisors seeking to grow their network. Bringing together more than 32,000 visitors, 600 exhibitors and 500 brands across 90 business sectors, this is where strategic expansion decisions are made — and where the question of location becomes very real.
Why were we at Franchise Expo Paris?
A bad location is a franchise that closes.
Even today, too many location decisions still rely on site visits, gut feeling and market studies that take weeks. That's exactly the problem Gini solves, with features directly applicable for both franchisees and franchisors.
No more location decisions based on instinct — with Gini by Mytraffic, you analyse footfall, customer profiles, local competition and the commercial dynamics of any area in minutes, just by entering an address.
No more case-by-case expansion driven by intuition — Gini by Mytraffic builds you a complete plan by mapping high-potential zones across your territory, crossing your own success criteria with Mytraffic data.
No more studies that take days to produce — Gini by Mytraffic automates data collection and analysis, and generates a ready-to-share deliverable — internally or with a prospective franchisee — in just a few hours.
We met you there!
Luna Dréau, Anthony Wilkinson, Maxime Hutin, Arthur Seguin, Sarah Meloni and Paoline Aubey were on the floor all day Monday — talking expansion projects and walking visitors through what Gini can actually do.
We also got to reconnect with brands we work with every day: Black & White Burger, Franprix, Chicken Street France, Avril Cosmétique Bio, Cash Converters, Boulangeries PAUL and many more. Networks of very different sizes and sectors — but all sharing the same mindset: every opening is a decision built on data, not instinct.
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