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What is Congreso AECC?
Congreso AECC is the leading event for Spanish retail real estate. The 22nd edition took place from 30 September to 2 October 2026 at the Palacio de Congresos in Palma de Mallorca, bringing together around 1,400 decision-makers: developers, shopping centre operators, investors, retailers and institutions.
This year's theme, "Retail en Movimiento", matched a Spanish market moving fast. In the first quarter of 2026, shopping centre footfall rose 5.6% year-on-year and retail investment jumped 84.8% versus the 2025 average. But the growth is selective: dominant locations and footfall quality win, not raw volume. In other words, location decisions leave no room for guesswork. That's why MyTraffic was there to support you.
Why were we there?
At stand A1, you could discover and test Gini by MyTraffic, our AI companion for location intelligence. Gini structures a full site analysis in minutes, where an equivalent project used to take weeks.
In practice, Gini helps you:
- Validate the opening of a location by combining real footfall data, local competition and the sociodemographic profiles of the catchment area
- Plan your expansion with a plan built on your own criteria, not generic assumptions
- Identify the success factors of your existing network to replicate them elsewhere
It's not another dashboard. It's a companion that gives you a concrete answer, built on certified data.
We met you!
Jorge Vergara, Javier Merino and Elena Silva were at stand A1 for all three days to answer your questions, walk you through Gini and discuss your strategy for the Spanish market.
It was also a chance to connect with the whole Spanish retail ecosystem: landlords, shopping centre and retail park managers, investors and expanding brands. Very different profiles, but one shared conviction: in a polarising market, every location decision is built on data, not gut feeling.
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