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What is MAPIC Italy?
MAPIC Italy is the go-to event for retail real estate in Italy. This year it turns 10 at Fiera Milano (Rho), on 27 and 28 May 2026. Expect 2,200 participants — including 750 retailers: expansion directors, asset managers, developers and investors — and 90 exhibitors including BNP, Cushman & Wakefield, Savills and Klépierre. Two days, 30 conference sessions, and a first-ever "Outlet Summit Italy" to mark the anniversary.
Italy is a market in motion: new international brands arriving, proximity retail on the rise, shopping centres repositioning. Every opening decision there commits years of results. MyTraffic will be there for those who want to make those calls backed by solid data.
Why stop by?
We'll be at POD N°6 with Gini, our AI assistant for geospatial analysis, to answer your real questions about expansion projects in Italy.
Gini analyses a location in minutes: real footfall, local customer profiles, competitive dynamics, catchment area potential. What used to take a consulting team weeks, you get in a single conversation.
3 concrete applications for you:
- Assess a site before opening — certified footfall data, local competition, catchment area demographics
- Build an expansion plan territory by territory — based on your criteria, not generic benchmarks
- Replicate what works — by identifying the success factors behind your best-performing locations
Not a reporting tool. A decision tool.
See you there
The team at POD N°6: Maxime Hutin, Valerio Gay and Paoline Aubey. Three people, two days, and room in the diary, but not indefinitely.
If you have an expansion project in Italy, an opening to validate or a network to optimise, fifteen minutes with us beats a long market study.
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