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What is MAPIC Italy?
MAPIC Italy is the go-to event for retail real estate in Italy. This year it celebrated its 10th edition at Fiera Milano (Rho). The programme brought together 2,200 participants, including 750 retailers: expansion directors, asset managers, developers and investors, and 90 exhibitors including BNP, Cushman & Wakefield, Savills and Klépierre. Two days, 30 conference sessions, and a first-ever "Outlet Summit Italy" to mark the anniversary.
Italy is a market in motion: new international brands arriving, proximity retail on the rise, shopping centres repositioning. Every opening decision there commits years of results which is exactly why MyTraffic was there.
Why we were there
We were at POD N°6 with Gini, our AI assistant for geospatial analysis, to answer the concrete questions of professionals on their expansion projects in Italy.
Gini analyses a location in minutes: real footfall, local customer profiles, competitive dynamics, catchment area potential. What used to take a consulting team weeks, you get in a single conversation.
3 concrete applications for you:
- Assess a site before opening : certified footfall data, local competition, catchment area demographics
- Build an expansion plan territory by territory : based on your criteria, not generic benchmarks
- Replicate what works : by identifying the success factors behind your best-performing locations
Not a reporting tool. A decision tool.
We met you there!
Maxime Hutin, Valerio Gay and Paoline Aubey were on-site for both days to discuss your expansion projects and show Gini in action.
The event was also an opportunity to meet brands active on the Italian market: Gruppo Teddy, Dan John and LEGAMI, among many others. Different profiles, different sectors, but the same underlying reality: every opening decision in Italy deserves to be built on data, not intuition.
Couldn't make it? Try Gini and see what it changes in your expansion process.
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