Expo Real 2026: assess a location's potential and automate your ELMs with Gini by MyTraffic

MyTraffic was at Expo Real in Munich to showcase Gini.

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What exactly is Expo Real?

Expo Real is the largest international trade fair for real estate, investment and infrastructure in Europe. Over three days at the Trade Fair Center Messe München, it brought together more than 42,000 visitors from 70 countries and 1,742 exhibitors from 34 countries: institutional investors, developers, asset managers, city representatives, tech innovators and players from across the entire real estate value chain (office, retail, hotel, logistics, housing, infrastructure). On a market where every location decision commits millions of euros, intuition is no longer enough.

Why were we at Expo Real?

A bad location means an underperforming asset. Even today, many location decisions rely on field visits, gut feel and market studies that take weeks. That's exactly the problem Gini solves, with features that apply directly to real estate players.

  • Forecast the performance of a future opening from the real data of comparable stores: a concrete signal to secure a letting or an acquisition.
  • Assess the commercial potential of a location or an asset with real footfall data, area sociodemographics and the local competitive landscape.
  • Compare and prioritise several sites across a portfolio to guide acquisition, arbitrage and leasing decisions.

It's not another dashboard. It's a tool that gives you a concrete answer, built on certified data.

We met you there!

Adrien Coulet, Théo Jalby and Valérie Schillings were on hand over the three days to discuss your location projects and walk you through Gini's concrete features.

A chance to exchange with retailers, property owners, developers and investors of very different profiles, but who share the same approach: every location decision is a choice built on data, not on intuition.

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