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What is NRF Retail's Big Show Europe?
NRF Retail's Big Show Europe is Europe's leading B2B retail event. It took place on 15–17 September 2026 at Paris Expo Porte de Versailles, bringing together over three days more than 12,000 visitors from 63 countries and 525 exhibitors: retail executives, e-commerce decision-makers, brands and innovation professionals. The programme featured over 100 exclusive sessions and 200 international speakers, on topics ranging from AI to cross-border commerce.
At an event of this scale, where the future of European retail takes shape, location decisions don't leave room for guesswork. That's why MyTraffic was there to support you.
Why were we at NRF Retail's Big Show Europe?
At stand R-070 (Hall 4), visitors could discover and test Gini by MyTraffic, our AI assistant for geospatial analytics. Gini structures a full site analysis in minutes, where an equivalent project used to take weeks.
In practice, Gini helps you:
- Validate the opening of a new location by combining real footfall data, local competition and the sociodemographic profiles of the catchment area
- Plan territorial expansion with a data-driven plan built on your own criteria, not generic assumptions
- Identify the key success factors of your existing network to replicate them in new locations
It's not another dashboard. It's a tool that gives you a concrete answer, built on certified data.
We met you there!
The MyTraffic team was on the floor on 15–17 September at stand R-070 (Hall 4): Céline Jacques, Adrien Coulet, Sarah Meloni, Julien Herbeaux, Jonathan Cerf, Pauline Paris and Paoline Aubey answered your questions, walked visitors through Gini and discussed expansion strategies.
These three days were also a chance to meet and reconnect with major retail players like H&M, Primark and Guess, among many others. Brands of very different sizes and sectors, all sharing the same mindset: every opening is a decision built on data, not instinct.
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