MyTraffic at SIEC 2026: a look back at stand F038 – PAV 6

On 10 and 11 June, MyTraffic was at SIEC, Europe's largest trade show for commerce and commercial real estate. Two days of meetings, demos and conversations about the real challenges of location strategy.

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What is SIEC?

SIEC (Salon de l'Immobilier des Espaces Commerciaux) is Europe's largest trade show dedicated to commerce and commercial real estate. It took place on 10 and 11 June 2026 at Paris Expo Porte de Versailles, bringing together thousands of professionals: retailers, developers, investors, shopping centre managers and network expansion teams. It's where expansion decisions get made, where location projects take shape, and where retail players meet to move their strategies forward.

In a market where every location counts and where a bad opening is expensive, decisions can't be left to guesswork. That's why MyTraffic was there.

Why were we at SIEC?

At stand F038 (PAV 6), our teams met with retail and commercial real estate professionals to show them how MyTraffic helps make better location decisions, faster.

In practice, our solutions help you:

Validate the opening of a new location by combining real footfall data, local competition and the sociodemographic profiles of the catchment area
Plan territorial expansion with a data-driven plan built on your own criteria, not generic assumptions
Identify the key success factors of your existing network to replicate them in new locations

Certified data, analysis in minutes where an equivalent project used to take weeks. That's MyTraffic.

We met you there!

Pauline Paris, Julien Herbeaux, Jonathan Cerf, Claire Lemercier, Adrien Coulet, Arthur Seguin, Sarah Meloni, Maxime Hutin, Adrien Coulet, Thomas Rossi and Paoline Aubey were on the stand for both days, answering questions and discussing expansion strategies.

A chance too to reconnect with organisations we work with every day: Gecina, Groupe Chessé and Savills were there. Different profiles, same reality: the strongest location decisions are the ones built on data, not intuition.

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Recommended events

Creator Event: see you on 10 September 2026 in Paris, where data creates conversation

On 10 September 2026, we are opening the doors of our Paris offices to our community of retail and data content creators, for a first exclusive morning designed for those who tell the story of commerce through numbers.

MyTraffic Exclusive Dinner in Paris: an intimate evening, no script, no slides (well, almost)

On 2 June 2026, we gathered a small circle of our clients around one table, in a discreet restaurant in the heart of Paris, for a rather unusual dinner: very few speeches, no imposed theme, and one single obsession, making sure every guest left with real value.

MyTraffic at NCSC Retail Connect 2026: come discover Gini at stand N°7

On 3 September, MyTraffic will be at NCSC Retail Connect in Stockholm. Come meet our team, test Gini by MyTraffic live, and leave with concrete answers on your next expansion decisions in the Nordics.

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