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What is Zigzag Retail Expo?
Zigzag Retail Expo is the first retail expansion fair in the Iberian Peninsula. It took place on 15 and 16 April 2026 at the Convention Pavilion of Casa de Campo in Madrid, bringing together in two days +1,500 professional visitors and 50 exhibitors: retailers, franchisors, real estate developers, shopping centre managers, consultants and investors.
On a market that grew 5.4% in 2024 and attracted €3.85 billion in retail investment, location decisions don't leave room for guesswork. That's why MyTraffic was there to support you.
Why were we there?
At stand B18, visitors could discover and test Gini by MyTraffic, our AI assistant for geospatial analytics. Gini structures a full site analysis in minutes, where an equivalent project used to take weeks.
In practice, Gini helps you:
- Validate the opening of a new location by combining real footfall data, local competition and the sociodemographic profiles of the catchment area
- Plan territorial expansion with a data-driven plan built on your own criteria, not generic assumptions
- Identify the key success factors of your existing network to replicate them in new locations
It's not another dashboard. It's a companion that gives you a concrete answer, built on certified data.
We met you!
The MyTraffic team was at stand B18 on 15 and 16 April: Nuria Cases Chumillas, Javier Merino Sampedro, Jorge Vergara Gutierrez, Pauline Paris and Mathieu Mhun were on hand to answer your questions, walk you through Gini and discuss your expansion strategy.
It was also a chance to connect with brands and industry players who are serious about location data: Alain Afflelou, Mango, Fitness Park, Unibail, JLL, Vicio, Manolo Bakes, Pangea Retail, Driveco, Synergym and Flying Tiger. Different sizes, different sectors — but the same conviction: every location decision should be built on data, not gut feeling.
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