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Retail
Find your white space and back every new store with a business case.
Gini learns what works in your current stores and shows you where to open next, before you sign with a landlord.
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600 companies trust us
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Gini, your AI assistant for opening new stores and getting more from the ones you have.
Plan
Find the white space in your network
Select
Understand the DNA of each location instantly
Profile
Meet visitors’ expectations every time
Diagnose
Understand the stores you already have
Plan
Find the white space in your network
Use Gini to find the high-potential areas where you don't have a store yet, tailored to your business, before you sign anything.
Workflow used
Expansion Planner
Select
Understand the DNA of each location instantly
Compare shortlisted sites on footfall, visitor profiles and nearby points of interest, and pick the ones that promise growth and profitability for your business.
Workflow used
Site Selector
Profile
Meet visitors’ expectations every time
Chat with Gini to analyze visitor profiles and behavior to tailor your strategies and improve their experience.
Diagnose
Understand the stores you already have
Is it the location, or the way the store is run? Identify your Key Success Factors by studying your existing stores, and see what your best performers have in common.
Are you a franchiser or franchisee?
Gini can help with that.
Discover our solution
How successful retailers use Gini
to make smarter decisions
Ask a question
Stop waiting for an analyst to get back to you. Type any business question directly into Gini, or start from a ready-made Workflow built for the decisions retailers make most.
Receive a detailed report
No more gut feelings dressed up as strategy. Gini answers with pinpoint accuracy based on MyTraffic's proprietary, market-leading geospatial database, so every insight you get is precise, reliable, and ready to act on.
Take decisions
Act with confidence. Share findings, align your team, and move faster than competitors still waiting on consultants.
Featured article
Latest blog news
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March 12, 2026
What is Gini? The leading AI for location intelligence
Gini by MyTraffic is the world leading AI location intelligence tool. Analyse any market, select any site, plan any territory, faster than ever.
Impact for your business.
See the results
Tools like MyTraffic help support decisions with concrete data, which is important when justifying new sites internally or comparing options across markets.
Juan Carlos Martin
Head of Expansion Retail
We save time and money by only prioritising the investigation of high-potential locations.
Geoffrey Roland
Head of geomarketing and customer insights
80% of our new openings outperform our forecasted revenues
Marcel Cézar
Franchise Director
Empower your decisisions with location intelligence
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